Market sectors targeting older adults

Companies providing services for older adults

As the birth rate falls and the population ages, consumption by young people and households is shrinking. Meanwhile, the elderly are becoming a larger presence in the economy as consumers and purchasers. Companies need marketing strategies to attract senior customers, because they are perceived as having plenty of money and time to spend.
This report is intended for companies trying to proactively meet the demand of senior customers. It analyzes market trends and introduces extensive initiatives by market players. The report aims to comprehensively cover the senior market by including not only conventional categories, such as long-term care, rehabilitation, and nursing homes, but also new ones, such as leisure, sports, and hobbies. It also discusses retailers' efforts to attract senior customers.a

I    Trends in the Senior Consumer Market

1. Trends in the Senior Consumer Market
   1) Size of Some of Sectors in the Senior Consumer Market
   2) Industry Trends Aimed at Attracting Older Adults
   3) Status of the Senior Consumer Market
2. Market Context for the Senior Consumer Market
   1) Transition and forecast of senior population
   2) Status of households taking care of aged family
       members
   3) Trends of the Japanese baby-boomers
   4) Trends of financial assets owned by the seniors
   5) Spending trends by the seniors
   6) Employment statuses of the seniors
   7) Trend of receiving long-term care insurance
   8) Usage of the Internet by the seniors
   9) Utilization rate of smartphones by the seniors

II   Trends of the Senior Consumer Market by Sector

1. Long-Term Care and Rehabilitation 
2. Housing/Residence 
3. Home Delivery 
4. Various Support Services 
   - Watch services
   - Housekeeping services
   - Temporary senior staffing services/Senior start-up
      business supporting services
   - Marriage matching services for the seniors
   - Life-ending support services
   - Financial services
5. Travel 
6. Sports 
7. Entertainment 
8. Hobbies/Social Clubs 
9. Food/Food Services 
10. Clothing/Daily Use Items 
11. Home Electric Appliances/Information Appliances 
12. Retail and Distribution 

III   Trends in Companies Providing Services for the Elderly

1. Long-Term Care Services/Senior Housing/Long-Term Care Appliances (8 companies)
2. Travel & Sightseeing (7 companies)
3. Sports/Entertainment/Hobbies/Social Clubs (4 companies)
4. Home Delivery/Restaurants (2 companies)
5. Retail and Distribution (4 companies)

IV   List of Companies Providing Services for the Elderly

1. Long-Term Care Services/Senior Housing
2. Long-Term Care Appliances 
3. Home Delivery
4. Living Assistance/Watching System Services
5. Travel/Leisure
6. Fitness/Hobbies
7. Meal Service at Elderly Care Facilities
8. Health Foods
9. Long-Term Care Food, Therapeutic Diet