Confectionery (Cakes, donuts, cream puffs, madeleines/financiers, rolled cakes, Baumkuchen, chocolate, cookies/biscuits, rice crackers, beans snacks, potato/corn chips, crisps, chewing gams, candies/toffees, Japanese traditional confectioneries (manju, etc.,) Chinese traditional confectionery

Manufacturers, importers, wholesalers, retailers, and consumers

In FY2023, the Japanese and Western-style confectionery and desserts market was particularly strong, especially the Western confectionery, due to a recovery in sales of sweet souvenirs purchased by domestic tourists and foreign tourists visiting Japan. Despite that many companies raised product prices against the backdrop of soaring raw material costs and the weak yen, demand recovery from the pandemic recovery grew the market size by value. While the gift demand shows stable recovery, repeated price hikes made consumer thriftier, diminishing the sales of widely distributed Japanese and Western-style confectionery and desserts.

I   Status of Japanese & Western-style Confectionery and Desserts Market

II   Market Trends by Product Category

III   Market Trends by Channel

• Sales ranking
• Transition of Sales
• Market Share by category (Japanese confectionery, Western-style confectionery, desserts)

V   Noteworthy Company Profiles 

• Manufacturing retailers (16 companies, such as Toraya and B-R Thirty-one Ice Cream)
• Wide-distributors (10 companies, such as Imuraya and Fuji Baking Group)
• Dessert manufacturers (19 companies, such as Ezaki Glico and Danone Japan)