Confectionery Industry: Japanese & Western-Style Confectionery and Desserts 2024

Product Code No:
Issued In:
#of Pages:
Publication Cycle:
Geographic Coverage:
, Japan ,


150,000 yen ($958.53)
(excluding consumption tax)
300,000 yen ($1,917.06)
(excluding consumption tax)
450,000 yen ($2,875.58)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.49 yen , 2024/07/18 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Confectionery (Cakes, donuts, cream puffs, madeleines/financiers, rolled cakes, Baumkuchen, chocolate, cookies/biscuits, rice crackers, beans snacks, potato/corn chips, crisps, chewing gams, candies/toffees, Japanese traditional confectioneries (manju, etc.,) Chinese traditional confectionery

Research Target:

Manufacturers, importers, wholesalers, retailers, and consumers

Research Content:

In FY2023, the Japanese and Western-style confectionery and desserts market was particularly strong, especially the Western confectionery, due to a recovery in sales of sweet souvenirs purchased by domestic tourists and foreign tourists visiting Japan. Despite that many companies raised product prices against the backdrop of soaring raw material costs and the weak yen, demand recovery from the pandemic recovery grew the market size by value. While the gift demand shows stable recovery, repeated price hikes made consumer thriftier, diminishing the sales of widely distributed Japanese and Western-style confectionery and desserts.


I   Status of Japanese & Western-style Confectionery and Desserts Market

1. Transition of Entire Market Size
2. Transition of Market Size by Product Category (FY2018-2023 forecast)
(1) Japanese confectionery
(2) Western-style confectionery
(3) Yogurt
(4) Desserts (caramel custard, jelly, and other chilled desserts [dessert cups])
(5) Ice cream
3. Transition of Market Size by Channel
4. Market Size Forecast (FY2024-2027)
5. Noteworthy Topics
(1) Sweets trends in 2023
(2) Measures against soaring raw material prices
(3) Trend in development of new brands at manufacturing retailers
(4) Recovery status of domestic travel industry
(5) Recovery status of foreign tourists visiting Japan
(6) Trends of confectionery and sweets sold at convenience stores
(7) Trends of functional sweets
(8) Initiatives to address SDGs

II   Market Trends by Product Category

1. Japanese-style confectionery Market
2. Western-Style Confectionery Market
3. Desserts Market (Yogurt, Caramel Custard, Jelly, Other Chilled Desserts [Dessert Cups])
4. Ice Cream Market

III   Market Trends by Channel

1. Manufacturing Retailers
(1) Department stores
(2) Large commercial facilities, shopping centers (SC)
(3) Commercial facilities within railway stations
(4) Commercial facilities in the vicinity of railway stations (Lumine & Atre)
(5) Airport shops
(6) Parking areas, service areas
2. Wide Distributors (Mass Merchandisers & Mail Order)
(1) Mass merchandisers, large supermarkets
(2) Convenience stores
(3) Trend of Japanese/Western-style confectionery and dessert sold at mass merchandisers
(4) Mail order
IV   Ranking of Market Players
  • Sales ranking
  • Transition of Sales
  • Market Share by category (Japanese confectionery, Western-style confectionery, desserts)

V   Noteworthy Company Profiles 

  • Manufacturing retailers (16 companies, such as Toraya and B-R Thirty-one Ice Cream)
  • Wide-distributors (10 companies, such as Imuraya and Fuji Baking Group)
  • Dessert manufacturers (19 companies, such as Ezaki Glico and Danone Japan)


written in Japanese
150,000 yen ($958.53)
(excluding consumption tax)
300,000 yen ($1,917.06)
(excluding consumption tax)
450,000 yen ($2,875.58)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.49 yen , 2024/07/18 Japan)
*Scope of Each License Type