Prepared foods, ready-to-eat foods and home meal replacement market

Ready-to-eat food companies, Convenience Stores, Retailers & Mass Merchandisers, Department Stores, Prepared Dishes/Prepared Food Specialty Stores, and Drugstores

Population in Japan is waning since peaked at 128,080 thousand in 2008. Because the country is aging, amount of food per person is also decreasing. In such a situation that cannot be a good market environment, the market for ready-to-eat food or prepared food continues growing.
The growth seems to be because of pervasive use by consumers. Prepared food is now a part of people's life. For instance, a bento at a convenience store functions as a whole lunch for a person. Daily delivered deli works as one of dinner dishes. Prepared food, therefore, can both work as a lunch that allows an individual to eat easily and to be quickly ready for the next move after lunch, and as a dinner meal that is delicious and that satisfies individual taste.
Value-added meals are being enhanced by a detailed lineup of products to meet the needs and preferences of various consumers. This report aims to clarify the current situation and direction of the ready-to-eat or prepared foods and cooked rice market, and to serve as a reference for various industries involved in such food business.

I  Overall Trends of Prepared Food Market

1. Market Overview
   1) Transition of market size by product
   2) Transition of market size by channel
   3) Market share of prepared food by region
2. Topics of Prepared Food Market
   1) For elderly how much is the tolerable price for rice-balls at CVS.
   2) Strategic prepared food market entry by the drugstore industry
   3) Restaurants and diners started strengthening take-away foods, encouraged by the tax rate to be remained at 8% even after the scheduled tax hike in October. 
3. Trends of Products
4. Trends of Channel
5. Market Perspectives

II   Trends of Noteworthy Industries (Strategies of Food Category at Drugstore Industry)

1. Overview of Drugstore Market surrounding Food
2. Full Market Entry of Prepared Food
3. Case Studies of Strengthening Food Sales Floor at Major Drugstore Chains

III   Analysis of Current Status and Future Outlook of Prepared Food Market

1. Trend Analysis of Prepared Food by Product
   1) Japanese-style ready-to-eat meals
   2) Western-style ready-to-eat meals
   3) Chinese-style ready-to-eat meals
   4) Rice dishes
   5) Bento style meals
   6) Savory Prepared Rolls
   7) Fast Food
   8) Prepared Noodles
2. Analysis of Trends in End-User Market of Ready-to-Eat Meals
   1) Convenience Stores
   2) Retailers and Mass Merchandisers
   3) Department Stores
   4) Ready-to-Eat Dishes/Prepared Food Specialty Stores
   5) Drugstores

IV   Analysis of Business Strategies by Leading Ready-to-Eat Dishes/Prepared Food Enterprises

1. Trends of Business Development
2. Trends of Nationwide or Local Development
3. Main Concept and Mainstream Products
4. Trends of Developing New Products
5. Production Trends, Safety/Sanitation Measures
6. Logistics Measures
7. Trends of Sales Channels/Distribution
8. Challenges in Business Development
9. Future Business Strategies

V  Survey of Purchasing Ready-to-Eat Meals at Department Stores and CVS by Senior

VI   Profiles of Newsworthy Companies

19 enterprises

VII   List of Market Players

483 enterprises