Mail-Order Food Business

Mail-order food businesses, food companies, online shopping malls, Co-ops, online stores for natural foods, online supermarkets, manufacturers selling directly to consumers.

In FY2022, the mail-order food market shrank, after the special pandemic-related demand, which had flourished in FY2020 and FY2021, vanished. In addition to a reactionary fall from the surge in pandemic-related demand, new market entries decreased and commodity prices rose, fueling a money-saving sentiment.
This sentiment strengthened in FY2023 as the increase in food prices persisted. Rising delivery fees resulting from the 2024 logistics issues are another headwind for the market. In this context, social media has become an effective marketing method.

I   The Mail-Order Food Market Overview

1. Mail-Order Food Market Size Transitions
2. Mail-Order Food Market Size Forecast
3. Noteworthy Market Trends
   1) Food subscription business on expansion
   2) Expansion of food gifts -Social gift (e-gift) showing double-digit growth
   3) Continuous expansion shown in the meal-kit market
   4) Status of logistics that support the mail-order food businesses
   5) Communication via social media creating customer experiences
   6) Spread of live commerce
   7) Cross-border ecommerce
   8) Reduction of food waste and food ecommerce (Growing Interest to SDGs)

II   Trends in the Mail-Order Food  Market by Product Category

1. Market Size by Product
2. Analysis by Product Category
   1) Fresh food
   2) Rice
   3) Liquors
   4) Beverages
   5) Sweets and confectionery
   6) Health foods
   7) Other Categories (Including Frozen gourmet, bread/baked products, Traditional New-Year feasts, Food for long-term care, Emergency food)  

III   Trends in the Mail-Order Food Market by Business Form

1. Market Size by Business Form
2. Analysis by Each Channel
   1) Online Shopping Malls
   2) Co-ops
   3) Online Stores for natural foods
   4) Online Supermarkets
   5) Manufacturers Selling Directly

IV   Questionnaire Survey of Food Businesses Regarding Their Mail-Order Businesses