Female care and FemTech

Vendors of Female Hormones related (Menstruation) Items/Services, Sterility/Pregnancy/Postpartum Items/Services, Menopause Care Items/Services, Women's Healthcare-Related Items/Services, and Sexual Wellness-Related Items/Services

With incoming trend on SDGs and gender equality, femtech has come under the spotlight in Japan. In 2021, period poverty drew media attention as a social challenge. Due to such social interests, various companies entered the business, while the government showed moves to encourage the market for solving women's health issues. By 2022 many exhibitions and seminars on female care and femtech were held, which reflected the traction by the theme. There have been many cases of providing opportunities to learn about menstruation regardless of gender at schools and companies. Still, for the theme to form and expand the market, there are not a few challenges to be solved in terms of marketing, enlightenment related to market awareness, and education. The report provides the environment surrounding female care and femtech, trends by category, challenges, and future perspectives. 

I   Status and Perspectives of Female Care & FemTech Market

1. Definition of Female Care & FemTech
2. Background for Female Care & FemTech Market Attracting Attention
   1) Backdrop of the boom
   2) Overseas trend
   3) Funding status of market ventures
3. Status of Female Care & FemTech Market
4. Challenges and Perspectives of Female Care & FemTech Market

II   Trends by Item/Service Category

1) Market Trends
2) Trends of Market Players
3) Challenges and Perspectives

1. Female Hormones related (Menstruation) Items/Services
2. Items/Services for Sterility (Infertility Treatment), Pregnancy, Postpartum
3. Menopause Care Items/Services
4. Women's Healthcare-Related Items/Services
5. Sexual Wellness-Related Items/Services
6. Male Tech Items/Services

III   Company Profiles

• Company Outline
• Transition of Sales Performance
• Background of Commercialization of Items/Services
• Differentiation of Items/Services
• Business Strategy
• Pricing Strategy
• Sales Strategy
• Customer Characteristics
• Challenges
• Future Perspectives

29 enterprises