Otaku Market in Japan

Otaku by Category

This report is the consumer survey version of regularly released "Market of Cool Japan/Otaku" and includes the attribute, consumption behavior, characteristics, lifestyles, etc. of "Otaku" people categorized into 30 genres. Other information such as the estimated Otaku population by genre, transitional changes over the years about Otaku by genre as a result of fixed-point investigations, comparable analysis between Otaku and non-Otaku people.

I   Survey Results on Overall Trends of "Otaku"

1. Method of Calculating Otaku Population in Japan
2. Survey Results on Otaku Population in Japan
   - Number of Otaku is 22,040 thousand in Japan
3. Comparative Analysis on Otaku and Non-Otaku
   - Is male and female ratio of Otaku closing in on 5:5 in Japan?!
   - The volume zone is between those in 20s to 40s
4. Estimated Population of Otaku by Category
   - Manga Otaku, among 30 categories, boasts the largest population with 6,740 thousand
5. Comparison of Otaku by Category (30 Categories)
   1) Gender
   2) Age
   3) Occupation
   4) Annual family income
   5) Marriage status
   6) One's history for being an Otaku
   7) Annual amount spent for Otaku activities
   8) Hours spent for Otaku activities per week
   9) Relationship between Otaku hours and money
   10) Hours to use Internet per day
   11) Video sites frequently used
   12) Social media frequently used
   13) The status that applies: (20 items)
   14) Participation frequency to physical events
6. Relationship between Otaku Activities and Annual Amount Spent

II   Detailed Survey Results on Otaku by Category

• Gender, Age, Education, Occupation, Household income, Marriage status, Number of years for being Otaku, Annual consumption amount, Hours of time a week for Otaku activity, Relationship between hours and money to spend, source of information/Hours of time a day used for Internet, Video sites to watch for long hours, social media frequently used, Participation status for physical events

1. Anime or Cartoon Films
2. Manga Comics
3. Light Novels
4. Doujinshi (Fanzine)
5. Plastic Models
6. Model Figures
7. Dolls
8. Model Railroads
9. Popular Idols
10. Professional Wrestling
11. Costume Play
12. Services by Girls in Maid Costumes or in Costume Play Clothing
13. Smartphone Games
14. Household Games, Consumer Games
15. PC Games
16. Indie Games, Videogame Software Produced by Hobbyists
17. Analog Games (Board Games, Card Games)
18. Trading Cards, Trading Card Games
19. Boys Love (BL)
20. Speech/Vocal Synthesis
21. Toy Guns
22. Survival Games
23. Radio Control (RC)
24. Mini 4WD
25. Mini Cars
26. Voice Actors/Actresses
27. PC Building, Electronic Kits
28. Disney related
29. VTubers
30. Special Effect Films