Cool Japan/Otaku Market: Consumer Survey 2023

Language:
Japanese
Product Code No:
C65107400
Issued In:
2023/08
#of Pages:
300
Publication Cycle:
Annual
Format:
PDF

Price

80,000 yen ($531.03)
(excluding consumption tax)
160,000 yen ($1,062.06)
(excluding consumption tax)
240,000 yen ($1,593.10)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 150.65 yen , 2024/02/27 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Otaku Market in Japan

Research Target:

Otaku by Category

Research Content:

This report is the consumer survey version of regularly released "Market of Cool Japan/Otaku" and includes the attribute, consumption behavior, characteristics, lifestyles, etc. of "Otaku" people categorized into 30 genres. Other information such as the estimated Otaku population by genre, transitional changes over the years about Otaku by genre as a result of fixed-point investigations, comparable analysis between Otaku and non-Otaku people.

TOC:

I   Survey Results on Overall Trends of "Otaku"

  1. Method of Calculating Otaku Population in Japan
  2. Survey Results on Otaku Population in Japan
    - Number of Otaku is 22,040 thousand in Japan
  3. Comparative Analysis on Otaku and Non-Otaku
    - Is male and female ratio of Otaku closing in on 5:5 in Japan?!
    - The volume zone is between those in 20s to 40s
  4. Estimated Population of Otaku by Category
    - Manga Otaku, among 30 categories, boasts the largest population with 6,740 thousand
  5. Comparison of Otaku by Category (30 Categories)
    1) Gender
    2) Age
    3) Occupation
    4) Annual family income
    5) Marriage status
    6) One's history for being an Otaku
    7) Annual amount spent for Otaku activities
    8) Hours spent for Otaku activities per week
    9) Relationship between Otaku hours and money
    10) Hours to use Internet per day
    11) Video sites frequently used
    12) Social media frequently used
    13) The status that applies: (20 items)
    14) Participation frequency to physical events
  6. Relationship between Otaku Activities and Annual Amount Spent

II   Detailed Survey Results on Otaku by Category

  • Gender, Age, Education, Occupation, Household income, Marriage status, Number of years for being Otaku, Annual consumption amount, Hours of time a week for Otaku activity, Relationship between hours and money to spend, source of information/Hours of time a day used for Internet, Video sites to watch for long hours, social media frequently used, Participation status for physical events
  1. Anime or Cartoon Films
  2. Manga Comics
  3. Light Novels
  4. Doujinshi (Fanzine)
  5. Plastic Models
  6. Model Figures
  7. Dolls
  8. Model Railroads
  9. Popular Idols
  10. Professional Wrestling
  11. Costume Play
  12. Services by Girls in Maid Costumes or in Costume Play Clothing
  13. Smartphone Games
  14. Household Games, Consumer Games
  15. PC Games
  16. Indie Games, Videogame Software Produced by Hobbyists
  17. Analog Games (Board Games, Card Games)
  18. Trading Cards, Trading Card Games
  19. Boys Love (BL)
  20. Speech/Vocal Synthesis
  21. Toy Guns
  22. Survival Games
  23. Radio Control (RC)
  24. Mini 4WD
  25. Mini Cars
  26. Voice Actors/Actresses
  27. PC Building, Electronic Kits
  28. Disney related
  29. VTubers
  30. Special Effect Films

Price

written in Japanese
80,000 yen ($531.03)
(excluding consumption tax)
160,000 yen ($1,062.06)
(excluding consumption tax)
240,000 yen ($1,593.10)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 150.65 yen , 2024/02/27 Japan)
*Scope of Each License Type