VTuber Market

VTuber market players

Originating from Kizuna AI that first appeared in 2016, VTubers who post their videos in their “Anime”-like character appearances (avatars) are an emerging content.

As can see from two major VTuber production offices being listed, VTubers have grown rapidly to give great economic impact, after obtaining at-home video viewing demand that surged amid the COVID crisis.

This report covers the anaysis on the basic information such as what VTubers are, what specificness they have in business when compared to similar markets, together with profitability models, VTuber market size transition, future forecasts, and trends of market players.

I   Research Outline

II   Outline of VTubers

1. VTuber Market Outline
   1) What is a VTuber?
   2) Forms of activities by VTubers
   3) Difference from similar concepts (Metaverse users, voice actors/actresses, singers, commentators, online streamers)
   4) Viewership of VTubers
   5) Major VTuber production offices
   6) VTubers and ranking by number of channel viewers
   7) History of VTuber industry

• Spread of 2-D avatars
• Mainstream shift from video streaming already recorded to live streaming
• VTubers acts as an advertisement of a company to B2B cases
• VTuber activity development to overseas
• Market entry by other industries
• Invigorated investment to VTuber companies and their being listed

2. Strength and Risks of VTubers
   1) Strength

• Low initial cost on launching IP
• High activity continuity and management stability achieved by production offices having the rights of avatar possession
• Successfully obtaining fans from peripheral areas such as Anime works
• Potential of utilization as an IP
• Potential of utilization as an influencer
• Affinity with Metaverse

2) Risks

• Risk of causing a stir, outrage, etc.
• Risk of staffing

III   VTuber Market Trend

1. VTuber Market Size
   1) VTuber Market Ranges
   2) VTuber Market Categories
   3) Market Size Transition
   4) Difference in Profitability from VTubers and YouTubers
2. VTuber Peripheral Market Trends
   1) What are VTuber peripherl markets?
   2) Anime market trend
   3) Character business market trend
   4) Live streaming app market trend
   5) Trends of related markets

IV    Market Trend by Segment

1. Trend of Live Streaming Segment
2. Trend of Event Segment
3. Trend of Product Sales Segment
4. Trend of B2B Segment

V    Data on Major Businesses

12 enterprises

VI    Consumer Survey (Reposted)

1. Analysis Results on Apperance Rate of VTuber Fans by Gender/Age Group
2. Hobby Analysis of VTuber Fans
3. Analysis of When Start Viewing VTuber-Related Videos
4. Analysis of Viewing Forms (Live, clipped, etc.)
5. Analysis of Awareness of VTuber Production Office