MICE (Meetings, Incentives, Conferences, and Exhibitions) Market

Governmental Offices, Companies involved in MICE

MICE is an acronym that stands for Meetings, Incentives, Conventions/Conferences, and Exhibitions (or Events) and is a collective term for large-scale business events that can expect considerable customer attraction. The reasons why MICE has gained attention are high economic effects expected on country, cities, and companies, wide ripple effects due to a large market size and widely influential and contributes to expansion of the network and generation of business opportunities. Ever since 2010 when Japan has positioned the year as "Japan MICE Year", the government has fully supported MICE involvement, which has led to fierce competitions among municipalities to lure visitors over MICE.

This report shows the analysis on the markets related to MICE and gives insights into entire markets and by each field and into future perspectives.

I   Environment surrounding MICE Market

1. MICE Market Overview
   1) Range of MICE
   　－What is MICE?
   　－Overview by Segment
   2) Effects and Advantages of MICE
   　－High economic impact
   　－Effect of creating business opportunities
   　－Improving the competitiveness of countries and cities
   3) History and Development of MICE
2. Trend and Future Perspectives of MICE
   1) Transition of MICE Market Size
   2) Future Forecast on MICE Market
   3) Tendency and Changes by Segment before and after COVID19 Pandemic
   　－Meeting (Corporate Meetings)
   　－Incentive (Compensation, Study Trips)
   　－Convention (International Conference)
   　－Exhibition/Event (Exhibitions and Trade Fairs)
3. Trend of Governmental & Municipal Policies and Attempts toward MICE
   1) Transition and Status of Supporting MICE
   2) Promotion of MICE Hosting and Attraction by Japan Tourism Agency
   3) Promotion by Japan National Tourism Organization
   4) Convention & Visitor Bureau (CVB)
   5) Government Response amid Corona Crisis and Future Policy
   6) Regional Responses and Efforts on MICE
4. Trends and Tendency of Flow of People in Japan
   1) Trend in Movement of People via Automobiles
   2) Trend in Movement of People via Railways
   3) Mutual Number of Passengers between Prefectures

II   Trend of International Conference

1. Trend of Hosting International Conference in Japan
2. Trends in International Conferences
3. Recent Trends in Event Industry

III   Environment Surrounding MICE-related Markets

1. Trends of Industries Surrounding MICE Market
2. Trend of Meeting Rooms/Halls for Rent
3. Trend of Accommodations
4. Trend of Travel Market
5. Trend of Study Trip Service Market for Enterprises
6. Trend of Theme Park Market
7. Trend of Amusement Park/Facility Market
8. Trend of Cinema/Cinema Complex Market
9. Trend of Theater Market
10. Trend of Museum Market
11. Trend of Gymnasium/Sports Facility Market
12. Trend of Shopping Center Market
13. Trend of Outlet Mall Market
14. Trend of Department Store Market
15. Trend of Roadside Rest Area Market