Character Business 2023

Language:
Japanese
Product Code No:
C65104600
Issued In:
2023/06
#of Pages:
484
Publication Cycle:
  
Format:
PDF

Price

150,000 yen ($995.69)
(excluding consumption tax)
300,000 yen ($1,991.37)
(excluding consumption tax)
450,000 yen ($2,987.06)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 150.65 yen , 2024/02/27 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Character Business

Research Target:

Licensors and licensees of characters, retailers, anime productions

Research Content:

New "characters" have been created one after another in recent years, particularly in anime and manga. Under the circumstances, media-mix strategy is important to manage the value of these characters. To entertain fans at all times, a variety of initiatives have been taken by business players. Meanwhile, entering the post-pandemic era, how fans conceive of the characters is changing - from something that relieves stress (“iyashi”) to something they devote to passionately (“oshi”). This market research report highlights the current status and trends of character business, which has been changing drastically in recent years.

TOC:

I. Current Status and Future Perspectives of Licensed Character Business

1. Market Size of Licensed Character Business
2. Current Status of Licensed Character Business
3. Current Status of Retailers and Character Shops
4. Pachinko and Pachi-slot Market

II. Trends of Characters in Media

1. Media Mix
2. Books/Magazines (Comic books, manga magazines, light novels, children's books)
3. Movies Market
4. Anime TV Shows
 

III. Licensed Character Items Market by Category 

1. Toys 
2. Toys Sold via Vending Machines
3. Stationery 
4. Confectionery 
5. Food & Beverage 
6. Apparel 
7. Accessories 
8. Toiletries 
9. Homeware 
10. Other Items 
 

IV. Trends of Leading Licensors/Licensees/Retailers/Anime Companies

1. Trends of Licensors (8 enterprises)
(1) Company profile, trademarked property
(2) Business strategy (licensing strategy, channel strategy, advertising/promotion strategy, overseas business, current challenges/issues)
(3) Future perspective
2. Trends of Licensees (5 enterprises)
(1) Business overview
(2) Product trends
(3) Channel strategy
(4) Advertising/promotion
(5) Overseas business
(6) Current challenges/issues
(7) Business strategy/future perspective
3. Trends of Retailers (6 enterprises)
(1) Business overview
(2) Product trends
(3) Channel strategy
(4) Advertising/promotion
(5) Overseas business
(6) Current challenges/issues
(7) Business strategy/future perspective
4. Trends of Anime Companies (4 enterprises)
(1) Business overview
(2) Product trends
(3) Channel strategy
(4) Advertising/promotion
(5) Overseas business
(6) Current challenges/issues
(7) Business strategy/future perspective

V. Characters in Related Industries

1. Music
2. Plays/Stages
3. Theme Parks & Amusement Parks
 

VI. Utilization of Licensed Characters

1. Licensed Characters for Invigoration of Local Economy/Municipality PR
2. Licensed Characters for Transport (Train stations, Airports, Highway Service Areas/Parking Areas)
3. Licensed Characters for Hotel Industry
4. Licensed Characters for Food Services

Price

written in Japanese
150,000 yen ($995.69)
(excluding consumption tax)
300,000 yen ($1,991.37)
(excluding consumption tax)
450,000 yen ($2,987.06)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 150.65 yen , 2024/02/27 Japan)
*Scope of Each License Type