Home Renovation & Remodeling Market 2023

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150,000 yen ($961.42)
(excluding consumption tax)
300,000 yen ($1,922.83)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.02 yen , 2024/07/24 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Housing industry, home renovation market

Research Target:

Home renovation companies

Research Content:

Decline in the new housing market due to population decrease (low birthrate and aging population), coupled with an “excessive supply” where the number of dwelling units outnumber the number of households, home renovation and remodeling is gathering attention as an effective way to make use of existing houses. The market competition has been intensifying, not just among house makers and home renovation vendors but also with new market entrants like retailers and real estate dealers. This market research report aims to provide market insights for those in home renovation businesses by briefing overall market trends, such as changes in renovation demand in the post-Covid time, with in-depth research on the sales and HR strategies of major home renovation companies.


I. General Overview of Housing Industry

1. New Housing Construction Market
i. Transition of new housing starts
ii. Transition of trends in privately-owned houses and rented houses
iii. Transition of stand-alone houses and condominiums
2. Status of Housing Stocks
i. Transition of housing stocks
ii. Renovation objects
iii. Housing stock status by type of construction
iv. Transition of stock of condominiums and condominiums to be renovated
v. Transition of stock of prefabricated houses
3. Survey Results regarding Home Renovation/Remodeling
4. Demographical Data
i. Total population
ii. Total number of households
iii. Rate of home ownership by age
iv. Family budget research
5. Trends of Construction Businesses
i. Number of companies in home renovation/remodeling market
ii. Trends of companies with permission for construction business
6. Measures/Systems/Regulation regarding Home Renovation Industry

II. Trends in Home Renovation & Remodeling Market

1. Home Renovation Market Overview
2. Forecast of Home Renovation Market Size
3. Size of Home Renovation Market by Prefecture
4. Size of Home Renovation Market for Elderly
5. Luxury Home Renovation Market
6. Renovation Market for Preowned Houses
7. Condominium Renovation Market
8. Component Ratio of Home Renovation Market by Segment

III. Strategies of Home Renovation Companies

1. Trends of Leading Businesses
2. Sales Strategies
3. Renovation Trends by Segment 
4. Market Perspectives, Market Player Trends, Growth Strategies and Challenges

IV. Profiles of Leading Home Renovation Companies

1. Renovation Enterprises from Housemakers: 4 enterprises
2. Independent Renovation Enterprises: 10 enterprises
3. Home Improvement Retailer: 1 enterprise


written in Japanese
150,000 yen ($961.42)
(excluding consumption tax)
300,000 yen ($1,922.83)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.02 yen , 2024/07/24 Japan)
*Scope of Each License Type