Health food and dietary supplements

Manufacturers, wholesalers, door-to-door sales companies, catalog sales companies, retailers, consumers

The health food market has been robust as health consciousness has risen amid the corona crisis. Issues related to essential nutrients, sleep, lifestyle disease indexes, and body firming has generated strong demands. Materials of health food has been stably demanded, because of rising desires to maintain or promote health, demand for a pick-me-up and aging care among the middle and older age groups, and more intentions for health maintenance, body firming, and beauty by young generations.

The research covers foods with functional claims that have shown continuous expansions, including market size, functions or health uses that have been more in demand, best-selling products, and efforts and intensions by food businesses that relate to this system.

The research includes analysis on sales channels, i.e., mail-order channel that is the main sales channel for this item, non-store sales channels such as door-to-door sales, others including drugstores, convenienct stores/mass merchandisers, health food specialty stores, etc.  Also included are detailed trends and strategies of 27 major market players.

The report includes the trends of note-worthy 69 materials in the health food market. The report widely covers ingredients from those for sleep-related or stress-alleviating to those for cognitive functions and aging, in the circumstances where healthy life expectancy is extending, and green juice that is demanded by all age groups regardless of young or old. 

I   Trends of Health Food

1. Trends of Health Food Market
   1) Market Trends
   2) Market Overview by Sales Channel
   3) Market Size Forecast
2. Product Trends
   1) Trends in Ingredients
   2) Market Trends by Efficacy
   3) Pricing Trend
3. Noteworthy Market Trends
   1) Health Food Materials and Products Expanding in the "With Corona" Era
   2) Market Trends of Supplement that Countermeasures Lifestyle related Diseases, or for Foods with Functional Claims
   3) Sleep Supplement Market Trends
   4) Trends and Strategies of Overseas Business Development by Japanese Health Food Manufacturers
4. Market Trend of Foods with Function Claims
   1) Notification Statuses of Foods with Function Claims
   2) Market Size of Foods with Function Claims, Composition Ratio by Food Type
   3) Supplement Market Size by Function
   4) Trend of Noteworthy Companies, Products
   5) Intention of/Deals by Distributors, Related Businesses
5. Foods for Specified Health Use (FOSHU)
   1) Foods for Specified Health Use (FOSHU) Market Size Transitions 
   2) Market Size by Use
   3) Sales Channels of FOSHU

II   Trends by Distribution Channel

1. Non-store Retail Sales
2. Store-based Retail Sales
3. Other Channels

III    Company Profiles

1. Door-to-door Sales Companies (8 enterprises)
2. Mail-Order Companies (9 enterprises)
3. Store-based Companies (9 enterprises)

IV    Current Status and Perspectives for Health Food by Item

1. Green Juice (Aojiru)
2. Agaricus Blazei
3. Astaxanthin
4. Alfa-lipoic acid
5. Alfalfa
6. Ginkgo Biloba (Ichoha)
7. Curcuma (Ukon)
8. L-Carnitine
9. Eleutherococcus
10. Oligosaccharide
11. Ornithine
12. Oyster Meat Extract
13. Nucleic Acid
14. Calcium
15. Chitin and Chitosan
16. Cranberry
17. Glucosamine
18. Black Rice Vinegar (Kurozu)/Zhenjiang Vinegar (kouzu)
19. Chlorella
20. Yeast Foods
21. Korean Ginseng
22. Coenzyme Q10
23. Collagen
24. Chondroitin Sulphate
25. Shark-Liver Oil (squalene)
26. Shiitake Mushroom Processed Foods
27. Citrulline
28. Enzyme
29. Dietary Fiber (Food Fiber)
30. Hydrogen Water
31. Soft-Shelled Turtle (Suppon) Extract
32. Spirulina
33. Weight Loss Products
34. Soybean Isoflavone
35. DHA/EPA
36. Chinese Ginseng (Denshichi)
37. Vegetable Wasp and Plant Worm (Tochukaso)
38. Lactic Acid Bacilli
39. Garlic
40. Herbs
41. Japanese Plum (Ume/Bainiku) Extract
42. Hyaluronic acid
43. Vitamin E and Wheat Germ
44. Vitamin C
45. Vitamin B Complex
46. Placenta
47. Blueberry (Bilberry)
48. Prune
49. Protein
50. Proteoglycan
51. Propolis
52. Beta-carotene and Vitamin A
53. Maitake Mushrooms
54. Maca
55. Multivitamins
56. Euglena
57. Phellinus Linteus (Meshimakobu)
58. Melatonin
59. Hericium Erinaceum Pers (Yamabushitake)
60. Oral Folic Acid (Pteroylglutamic Acid)
61. Lactoferrin
62. Green Tea Extract Processed Foods
63. Lutein
64. Reishi Mushrooms
65. Lecithin
66. Resveratrol
67. Royal Jelly
68. CBD
69. NMN