Health Foods Market 2023

Product Code No:
Issued In:
#of Pages:
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130,000 yen ($815.61)
(excluding consumption tax)
260,000 yen ($1,631.22)
(excluding consumption tax)
390,000 yen ($2,446.83)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 159.39 yen , 2024/06/25 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Health food and dietary supplements

Research Target:

Manufacturers, wholesalers, door-to-door sales companies, catalog sales companies, retailers, consumers

Research Content:

The health food market has been robust as health consciousness has risen amid the corona crisis. Issues related to essential nutrients, sleep, lifestyle disease indexes, and body firming has generated strong demands. Materials of health food has been stably demanded, because of rising desires to maintain or promote health, demand for a pick-me-up and aging care among the middle and older age groups, and more intentions for health maintenance, body firming, and beauty by young generations.

The research covers foods with functional claims that have shown continuous expansions, including market size, functions or health uses that have been more in demand, best-selling products, and efforts and intensions by food businesses that relate to this system.

The research includes analysis on sales channels, i.e., mail-order channel that is the main sales channel for this item, non-store sales channels such as door-to-door sales, others including drugstores, convenienct stores/mass merchandisers, health food specialty stores, etc.  Also included are detailed trends and strategies of 27 major market players.

The report includes the trends of note-worthy 69 materials in the health food market. The report widely covers ingredients from those for sleep-related or stress-alleviating to those for cognitive functions and aging, in the circumstances where healthy life expectancy is extending, and green juice that is demanded by all age groups regardless of young or old. 


I   Trends of Health Food

  1. Trends of Health Food Market
    1) Market Trends
    2) Market Overview by Sales Channel
    3) Market Size Forecast
  2. Product Trends
    1) Trends in Ingredients
    2) Market Trends by Efficacy
    3) Pricing Trend
  3. Noteworthy Market Trends
    1) Health Food Materials and Products Expanding in the "With Corona" Era
    2) Market Trends of Supplement that Countermeasures Lifestyle related Diseases, or for Foods with Functional Claims
    3) Sleep Supplement Market Trends
    4) Trends and Strategies of Overseas Business Development by Japanese Health Food Manufacturers
  4. Market Trend of Foods with Function Claims
    1) Notification Statuses of Foods with Function Claims
    2) Market Size of Foods with Function Claims, Composition Ratio by Food Type
    3) Supplement Market Size by Function
    4) Trend of Noteworthy Companies, Products
    5) Intention of/Deals by Distributors, Related Businesses
  5. Foods for Specified Health Use (FOSHU)
    1) Foods for Specified Health Use (FOSHU) Market Size Transitions 
    2) Market Size by Use
    3) Sales Channels of FOSHU

II   Trends by Distribution Channel

  1. Non-store Retail Sales
  2. Store-based Retail Sales
  3. Other Channels

III    Company Profiles

  1. Door-to-door Sales Companies (8 enterprises)
  2. Mail-Order Companies (9 enterprises)
  3. Store-based Companies (9 enterprises)

IV    Current Status and Perspectives for Health Food by Item

  1. Green Juice (Aojiru)
  2. Agaricus Blazei
  3. Astaxanthin
  4. Alfa-lipoic acid
  5. Alfalfa
  6. Ginkgo Biloba (Ichoha)
  7. Curcuma (Ukon)
  8. L-Carnitine
  9. Eleutherococcus
  10. Oligosaccharide
  11. Ornithine
  12. Oyster Meat Extract
  13. Nucleic Acid
  14. Calcium
  15. Chitin and Chitosan
  16. Cranberry
  17. Glucosamine
  18. Black Rice Vinegar (Kurozu)/Zhenjiang Vinegar (kouzu)
  19. Chlorella
  20. Yeast Foods
  21. Korean Ginseng
  22. Coenzyme Q10
  23. Collagen
  24. Chondroitin Sulphate
  25. Shark-Liver Oil (squalene)
  26. Shiitake Mushroom Processed Foods
  27. Citrulline
  28. Enzyme
  29. Dietary Fiber (Food Fiber)
  30. Hydrogen Water
  31. Soft-Shelled Turtle (Suppon) Extract
  32. Spirulina
  33. Weight Loss Products
  34. Soybean Isoflavone
  35. DHA/EPA
  36. Chinese Ginseng (Denshichi)
  37. Vegetable Wasp and Plant Worm (Tochukaso)
  38. Lactic Acid Bacilli
  39. Garlic
  40. Herbs
  41. Japanese Plum (Ume/Bainiku) Extract
  42. Hyaluronic acid
  43. Vitamin E and Wheat Germ
  44. Vitamin C
  45. Vitamin B Complex
  46. Placenta
  47. Blueberry (Bilberry)
  48. Prune
  49. Protein
  50. Proteoglycan
  51. Propolis
  52. Beta-carotene and Vitamin A
  53. Maitake Mushrooms
  54. Maca
  55. Multivitamins
  56. Euglena
  57. Phellinus Linteus (Meshimakobu)
  58. Melatonin
  59. Hericium Erinaceum Pers (Yamabushitake)
  60. Oral Folic Acid (Pteroylglutamic Acid)
  61. Lactoferrin
  62. Green Tea Extract Processed Foods
  63. Lutein
  64. Reishi Mushrooms
  65. Lecithin
  66. Resveratrol
  67. Royal Jelly
  68. CBD
  69. NMN


written in Japanese
130,000 yen ($815.61)
(excluding consumption tax)
260,000 yen ($1,631.22)
(excluding consumption tax)
390,000 yen ($2,446.83)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 159.39 yen , 2024/06/25 Japan)
*Scope of Each License Type