VTuber Market 2023 (Consumer Survey)

Language:
Japanese
Product Code No:
C64123700
Issued In:
2023/02
#of Pages:
199
Publication Cycle:
Other
Format:
PDF

Price

140,000 yen ($894.63)
(excluding consumption tax)
280,000 yen ($1,789.25)
(excluding consumption tax)
420,000 yen ($2,683.88)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.49 yen , 2024/07/18 Japan)
*Scope of Each License Type

Coverage: (Product/service)

VTubers

Research Target:

VTuber fans

Research Content:

This report has researched VTubers from the viewpoint of fans, and found out the attributes of fans, viewing tendencies, awareness of VTuber production offices, and affinity with the metaverse.

In addition to this report, "VTuber Market 2023 (Market Survey)" is to be published.

TOC:

I   Research Outline on "VTuber Fans"

II    Key Research Findings

III   VTuber Fan Attributes Research 

  1. Results of Overall Incidence Analysis
  2. Incidence Analysis Results by Gender
  3. Incidence Analysis Results by Age Group
  4. Incidence Analysis Results by Gender by Age Group
  5. Analysis by Residence Area
  6. Analysis by Final Education
  7. Analysis by Occupation
  8. Analysis by Marital Status
  9. Analysis by Household Income
  10. Disposable Income Analysis
  11. Personality Trait Analysis
  12. Hobby Analysis (Anime, Computer game, Analog game, Manga, Light novel, Music appreciation, Fashion, Make-up, Gourmet, Liquor, Cooking, Karaoke,Muscular exercise, Fitness gym, Yoga, Pilates, Golf, Baseball, Softball, Football, Footsul, Running, Walking, Outdoor activities (Camping, Barbecuing, Mountain climbing), Traveling, Shopping, Hot spring, Spa, Sauna, Sports appreciation, Volunteering, Reading books, DIY, Photography, Gambling, Stocks, Investment, Virtual currency, NFT, Studying, Acquisition of qualification, Comedy business, YouTuber, Movie appreciation, Idol, Voice actor/actress, Metaverse, VR, AR, Railroad (Picture, Movie, Model, etc.,)Stage show, Concert, Live appreciation, Music festival, Collection, Boys Love (i.e. Novels, manga, and other works on male homesexuality targeting women,) Others

IV   Use of Internet by VTuber Fans

  1. Hours of using Internet other than when working
  2. Social media currently using
  3. Social media most using
  4. Movie streaming services currently using
  5. Movie streaming service most using

V   Survey on Viewing Conditions of VTuber Related Videos

  1. Analysis on VTuber-related Video Viewing Start Timing
  2. Viewing Forms (Live streaming, Clipped video)
  3. Viewing Media Analysis on Live Streaming, etc.
  4. Viewing Media Analysis on Clipped Videos and Editted Videos
  5. VTuber-related Video Viewing Frequency per Week
  6. VTuber-related Video Viewing Hours per Week
  7. Analysis of Changes in Viewing Time of "VTuber-related Videos" Over the Past Year Compared to the Year Before
  8. Analysis of Changes in Viewing Time of "VTuber-related Videos" Over the Following Year Compared to the Most Recent Year
  9. Viewing Time Analysis of VTuber-related Videos (Monday-Friday)
  10. Viewing Time Analysis of VTuber-related Videos (Holidays)
  11. Analysis of Motives for Viewing VTuber-related Videos
  12. Analysis of Favorite Program Types in VTuber-related Videos
  13. Analysis of VTuber Fans' Favourites
  14. Awareness of VTubers' Agencies
  15. Analysis of VTubers' Agencies on Acquiring Favourite Rate from VTuber Fans

VI   Research on VTuber related Expenses

  1. VTuber related Expenses Rate for the Past Year
  2. VTuber related Expenses Amount for the Past Year
  3. Forecast of VTuber related Expenses for Next Year

VII    VTuber Fans' Metaverse Affinity Survey

  1. Status of playing games that has metaverse characteristics
  2. Level of interest in each function of the games with metaverse characteristics
  3. Use status of social media that has metaverse characteristics

VIII Free Answers regarding VTubers

  1. Responses focusing on the personality of VTubers
  2. Responses focusing on entertaining talks by VTubers
  3. Responses focusing on clipped or editted videos
  4. Responses focusing on live streaming, etc.
  5. Responses focusing on avatars
  6. Responses focusing on listening without concentrating on the contents
  7. Responses mentioning about new discovery
  8. Responses regarding voices
  9. Responses regarding interacting with VTubers
  10. Responses regarding activities to support "favourite" VTubers
  11. Responses regarding entertainment offices or specific VTubers
  12. Other responses

Questionnaire Slips

Price

written in Japanese
140,000 yen ($894.63)
(excluding consumption tax)
280,000 yen ($1,789.25)
(excluding consumption tax)
420,000 yen ($2,683.88)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 156.49 yen , 2024/07/18 Japan)
*Scope of Each License Type