Sports Sponsorship Trends （After Tokyo Olympic &Paralympic Games）
Language:
Japanese
Product Code No:
C64111900
Issued In:
2022/12
#of Pages:
396
Publication Cycle:
Other
Format:
PDF
Geographic Coverage:
Japan
Industry:
Coverage: (Product/service)
Sports sponsorship
Research Target:
Companies that sponsor sports, each organization that preside over each sport
Research Content:
I Introduction
Research outline
II Overview
- Time-series changes in ordinary revenues
- Challenges that sports organizations have
- Para sports and sports sponsorship
- In order for companies to effectively utilize sports sponsorship
III In the Beginning:
What is sports sponsorship?
IV Research on Each Sport and Associations for Each Sport
- Sport outline
- Current status of related business
- Research on organizations presiding over each sport
- Major sponsor companies
- <Current revenue/Sponsorship income amount>
- <Number of registered athletes>
- <Fan base>
- <Image of the sport>
- <Activation cases>
*<> refers to information on only some sports organizaions
- Column: Case Studies on Sponsorship Companies (Including Those Not Disclosing Their Names)
a: Purpose of Doing Sponsorship
- Objectives and priority in sponsorship
- Why it has to be sports
- Criteria for choosing the sports
b: Sponsorship Activation
- Challenges in companies and cases of activation
- Cost and ratio of activation cost
- Positioning of the games and events
c: To Utilize Sports Sponsorship for Solving Challenges in Companies
- Organizational structure and human resources in each company
- Challenges in utilization of sports sponsorship
- Efforts to maximize the value
- Target Sports Organizations in IV
1) Sports in Olympic Games
Total 34 Sports (Organizations): Archery, Weightlifting, Canuing, Karate, Modern Pentathlon, Golf, Surfing, Football, Shooting, Judo, Swimming, Skateboarding, Sport Climbing, Saling, Softball, Artistic Gymnastics, Table Tennis, Cycling, Taekwondo, Tennis, Triathlon, Equestrian Sports, Basketball, Badminton, Volleyball, Handball, Fencing, Rowing, Boxing, Hockey, Baseball, Rugby, Athletics, and Wrestling
2) Sports in Paralympic Games
Total 25 Sports (Organizations): Archery, Paracanue, Wheelchair Tennis, Wheelchair Basketball, Wheelchair Fencing, Wheelchair Rugby, Goalball, Sitting Volleyball, Cycling (Track & Road cycling), Shooting, Judo, Swimming, Sailing, Table Tennis, Para-Taekwondo, Paratriathlon, Equestrian, Para-Badminton, Powerlifting, Football 5-a-side, Rowing, Boccia, and Athletics