Cool Japan/Otaku Market: Consumer Survey 2022

Language:
Japanese
Product Code No:
C64107500
Issued In:
2022/08
#of Pages:
288
Publication Cycle:
Annual
Format:
PDF

Price

80,000 yen ($531.03)
(excluding consumption tax)
160,000 yen ($1,062.06)
(excluding consumption tax)
240,000 yen ($1,593.10)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 150.65 yen , 2024/02/27 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Otaku Market in Japan

Research Target:

Otaku by Category

Research Content:

I  Survey Results on Overall Trends of "Otaku"

  1. Population of Otaku in Japan
  2. Attribute of Otaku and Activity Status
  • Gender structure, Age group structure, Academic background, Occupation, Annual income, Marriage status, Number of years for being Otaku, Annual consumption amount, Hours of time for Otaku activity, Information sources, Hours of time for Internet, Video sites often used, SNS often used, Comparison of Characteristics between Otaku and non-Otaku
  1. Estimated Population of Otaku by Category
  2. Comparison of Otaku by Category
  • Gender, Age, Occupation, Household income, Marriage status, Number of years for being Otaku, Annual consumption amount, Hours of time a week for Otaku activity, Hours of time a day for Internet, Video sites to watch for the longest hours, SNS most frequently used, Things that apply to among 20 items, Time of hours consumed after COVID-19 pandemic (20 items)

II   Detailed Survey Results on Otaku by Category

Details of Otaku Category (26 Categories)

  • Gender, Age, Occupation, Household income, Marriage status, Number of years for being Otaku, Annual consumption amount, Hours of time a week for Otaku activity, Hours of time a day for Internet, Video sites to watch for the longest hours, SNS most frequently used, Things that apply to among 20 items, Time of hours consumed after COVID-19 pandemic (20 items)

26 Otaku Categories

  1. Anime or Cartoon Films
  2. Manga Comics
  3. Light Novels
  4. Doujinshi (Fanzine)
  5. Plastic Models
  6. Model Figures
  7. Dolls
  8. Model Railroads
  9. Popular Idols
  10. Professional Wrestling
  11. Costume Play Clothing
  12. Services by Girls in Maid Costumes or in Costume Play Clothing (Maid cafe, Concept Cafe, Izakaya or Bars with girls wearing costume play clothing, Reflexology services offered by girls wearing maid costumes, etc.)
  13. Digtal Games (PC games, smartphone games, consumer games)
  14. Indie Games, Videogame Software Produced by Hobbyists
  15. Analog Games (Board Games, Card Games)
  16. Trading Cards, Trading Card Games
  17. Boys Love (BL)
  18. Vocaloid
  19. Toy Guns,
  20. Survival Games
  21. Radio Control (RC)
  22. Mini 4WD
  23. Mini Cars
  24. Voice Actors/Actresses
  25. PC Building, Electronic Kits
  26. Disney related

Price

written in Japanese
80,000 yen ($531.03)
(excluding consumption tax)
160,000 yen ($1,062.06)
(excluding consumption tax)
240,000 yen ($1,593.10)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 150.65 yen , 2024/02/27 Japan)
*Scope of Each License Type