Online Advertisement Market 2021
Language:
Japanese
Product Code No:
C63112900
Issued In:
2021/09
#of Pages:
188
Publication Cycle:
Format:
PDF
Geographic Coverage:
Japan
Industry:
Coverage: (Product/service)
Online Advertisement, Web Advertisement
Research Target:
Leading Media, DSP/SSP providers and advertisement technology companies
Research Content:
I. Market Overview
１． Online Advertisement Market Overview
２． Transition of Online Advertisement Market Size （2018 – 2020）
（１） Market size and market share
（２） Market size by PC/SP
（３） Transition by Application (programmatic/non-programmatic advertising, display/search, DSP/SSP, SNS, video, etc.)
３． Forecast of Online Advertisement Market Size (FY2021 - FY2024)
II. Overview of Online Advertisement and Strategies of Online Advertisement Companies
１． Actual Status and Strategies at Online Advertising Agencies
（１） Business Outline
（２） Advantages/Disadvantages/Differentiation of Online Advertisement Businesses
（３） Business Models
（４） Business Performances
（５） Changes in Advertiser’s Needs, Status of Media
（６） Attempts for Business Enhancement
（７） Challenges and Perspectives
２． Actual Status and Strategies at Advertising Technology Businesses
（１） Business Outline
（２） Advantages/Disadvantages/Differentiation of Online Advertisement Businesses
（３） Business Models
（４） Business Performances
（５） Attempts for Business Enhancement
（６） Challenges and Perspectives
３． Trends of Major Media
（１） Overview
（２） Advertising Strategy of Major Media
（３） Attempts for Business Enhancement
III. Company Profiles
7 enterprises