Home fashion market (Bed linen, bedclothes, Towels, Nightwear, home wear, Home furniture, Lighting fixtures, Interior fabrics, Kitchen ware, table ware)

Home fashion market players, other related companies and organizations

I   Market Overview: Trends and Outlook of Home Fashion Industry

1. Overview of Home Fashion Industry

1. Current status of home fashion industry
2. Transition of home fashion market size
3. Trends of home fashion market by item

2. Viewing Future of Home Fashion Industry from 6 Motivations

• Motivation 1: Opportunity of new demands
• Motivation 2: Increase of price weight
• Motivation 3: Changes in consumer mind that brings about addition/replacement
• Motivation 4: Technological innovations, functions, and added values that capture customers
• Motivation 5: Pursuit for convenience and for easiness to purchase
• Motivation 6: Driving demand by improving services and waiting on customers

II    Home Fashion Market Trends by Product

1. Bed Linen, Bedclothes
2. Towels/Towel Products
3. Nightwear/Home wear
4. Home Furniture
5. Home Lighting Fixtures
6. Interior Fabrics
7. Kitchenware, Tableware

III   Trends in Sales Channels of Home Fashion

1. Trends of Department Stores
2. Trends of Mass Merchandisers
3. Trends of Mail Order/Online Markets
4. Trends of Outlet Channels
5. Trends of Large Shopping Centers

IV   Trends of Home Fashion Brands

1. License Brand Market
2. Imported Brand Market

V  Case Studies

41 enterprises

VI   Company Profiles

56 enterprises