Japanese traditional sweets (Yokan, Mizuyokan, Daifuku, Monaka, Manju, Dango, Sweets made of Mochi, Dorayaki, Castella, and etc.,) Western sweets (freshly-made cakes including cheese cakes, fruit tarts, cheese tart, cream puffs, éclairs, madelaines/financiers, rolled cakes, Baumkuchen, cookies, biscuits, chocolates, western sweets and confectionery sold at Seven-Eleven, Lawson, Family Mart, Mini Stop, Japanese sweets and confectionery sold at Seven-Eleven, Lawson, and Family Mart.

Consumers

I   Consumption Trends of Confectioneries/Sweets for oneself

1. Trends to Consume Sweets for Oneself or for Ones' Family

1. Japanese Sweets
2. Western Sweets
3. Desserts

2. Trends to Consume Sweets for Gifts

1. Japanese sweets for gifts
2. Western sweets for gifts
3. Desserts for gifts
4. Opportunities to buy gifts

3. Trends to Buy Sweets Online

1. Frequency of buying sweets online (Frequency during the past year)
2. Unit price per purchase
3. Reasons of buying sweets online
4. Which website to use when buying sweets online
5. Which terminals/devices to use when buying sweets online

4. Trends to Buy Sweets at CVS (Convenience Stores)

1. Frequency of using original sweets developed by each CVS
2. Unit price per purchase
3. Evaluations of each CVS regarding sweets
4. Evaluations of each sweets developed by CVS

II   Consumption Trends by Attribute

1. Japanese Sweets
2. Western Sweets
3. Desserts
4. Purchase of Sweets at Websites
5. Purchase of Sweets at Convenience Stores