Home fashion market (Bed linen, bedclothes, Towels, Nightwear, home wear, Home furniture, Lighting fixtures, Interior fabrics, Kitchen ware, table ware)

Home fashion market players, other related companies and organizations

I   Market Overview: Trends and Outlook of Home Fashion Industry

1. Overview of Home Fashion Industry

1. Current status of home fashion industry
2. Transition of home fashion market size
3. Trends of home fashion market by item

2. Viewing Future of Home Fashion Industry from 6 Motivations

Motivation 1: Opportunity of new demands

Motivation 2: Increase of price weight

Motivation 3: Changes in consumer mind that brings about addition/replacement

Motivation 4: Technological innovations, functions, and added values that capture customers

Motivation 5: Pursuit for convenience and for easiness to purchase

Motivation 6: Driving demand by improving services and waiting on customers

3. Functional Home Fashion Market

1. Trends of functional home fashion market
2. Business strategies at market players
3. Future outlook of home fashion market

II    Home Fashion Market Trends by Product

1. Bed Linen, Bedclothes
2. Towels/Tower Products
3. Nightwear/Home wear
4. Home Furniture
5. Home Lighting Fixtures
6. Interior Fabrics
7. Kitchenware, Tableware

III   Trends in Sales Channels of Home Fashion

1. Trends of Department Stores
2. Trends of Mass Merchandisers
3. Trends of Mail Order/Online Markets
4. Trends of Outlet Channels
5. Trends of Large Shopping Centers

IV   Trends of Home Fashion Brands

1. License Brand Market
2. Imported Brand Market

V  Case Studies

36 enterprises

VI   Company Profiles

56 enterprises