Character Business

Licensors and licensees of characters, and retailers

I    Current Status and Future Perspectives of Licensed Character Business

1. Market Size of Licensed Character Business
2. Current Status of Licensed Character Business

1. Licensed Character Business Overview
2. Diversification of Characters
3. Characteristics of Character Products and Use of Such Products
4. How Character Business Developed and Expanded
5. Future of Character Business

3. Current Development of Retailers and Character Shop

1. Diversification of Sales Channels
2. Character shops
3. Toys Shops and Sales Spaces of Toys
4. Retailer Overview

4. Entire Consumer Trends/Character-Periphery Market Trends

1. Trends of entire consumption
2. Business for Senior on the rise
3. Trends of baby-related business

II   Trends of Media and Related Business

1. Books/Magazines

1. Current status of comics and comic magazines
2. Characters in comics and comics magazines
3. Current status of light novels
4. Current status of books regarding gaming
5. Current status of children's books

2. Movies Market

1. Current status of movies
2. Trends of movies
3. Characters in movies

3. Television Market

1. Current status of TV animation
2. Current status of TV dramas

4. Mobile Phones/Smart Phones and Internet

1. Current status of mobile phones/smart phones and internet
2. Characters in mobile phones/smart phones
3. Current status of the internet
4. Characters in the internet

III    Character Products by Item Category

1. Toy Market
2. Market of Toys/Characters Sold through Vending Machines
3. Stationery Market
4. Confectionery Market
5. Food & Beverage Market
6. Clothing/Apparel Market
7. Accessories Market
8. Toiletry Goods Market
9. Home Fashion Market
10. Markets of Other Character Items

IV   Trends of Leading Licensors/Licensees/Retailers

1. Results of Questionnaire to Companies handling Characters
2. Trends of Licensors (8 enterprises)
3. Trends of Licensees (6 enterprises)
4. Trends of Retailers (4 enterprises)

V     Development of Characters in Related Business

1. Music
2. Plays/Stages
3. Amusement Parks
4. Pachinko & Pachislot

VI    Attempts Utilizing Characters

1. Characters utilized for Regional Improvement/City Sales
2. Characters utilized for Transportation/Traffic Channels
3. Characters in Hotel Industry
4. Characters for Restaurants/Ready-to-eat Industries

VII   Company Profiles (about 500 Enterprises)