Confectioneries and sweets (Cakes, donuts, cream puffs, madelaines/financiers, rolled cakes, Baumkuchen, Japanese traditional confectioneries (manju), Chinese traditional sweets, chocolate, cookies/biscuits, rice crackers, beans snacks, potato/corn chips, crisps, chewing gams, candies/toffees)

Manufacturers, importers, wholesalers, and consumers

I   Current Status of Sweets and Desserts Market

1. Transition of Entire Market Size
2. Transition of Market Size by Product
3. Transition of Market Size by Channel
4. Forecast of Market Size
5. Noteworthy Topics

1. Recent noteworthy sweets
2. Trend of "low-carbo" sweets
3. SNS promotions becoming wider
4. Trend in development of new brand/new business forms by manufacturing retailers
5. Retail confectionery products makers entering retailing
6. Trend of inbound tourism demand
7. Thriving souvenir sweets market
8. Trend of overseas development
9. Trend of cross-border ecommerce
10. Trend of Foods with Function Claims

II   Market Trends by Product Category

1. Japanese Sweets Market
2. Cakes and Western Sweets Market
3. Desserts Market (Yogurt, Cream Custard, Jelly, Other Chilled Desserts)
4. Ice Cream Market

III    Market Trends by Channel

1. Trends of Manufacturing Retail Channel

1. Department stores
2. Large commercial facilities, shopping centers
3. Commercial facilities within railway stations
4. Commercial facilities close to railway stations
5. Air ports
6. Parking areas, service areas

2. Trends in Distributing Channel

1. Mass merchandisers, large supermarkets
2. Convenience stores
3. Trend of Japanese/Western sweets and dessert in distributing channel

3. Mail Order Channels

1. Entire trend of mail orders of food
2. Trends of mail orders of food by product
3. Trends of mail orders of food by channel
4. Trends of mail orders of sweets

IV   Ranking of Market Players

Sales ranking of Japanese/Western sweets and dessert

V   Consumer Survey on Consumer Trends

1. Trend of Sweets and Confectionery for Oneself
2. Trend of Sweets and Confectionery for Gifts
3. Trend of Sweets and Confectionery Bought Online
4. Trend of Sweets and Confectionery Bought at CVS

VI    Noteworthy Company Profiles (47 enterprises)