DMP/MA Market 2017

Language:
Japanese
Product Code No:
C59115700
Issued In:
2017/10
#of Pages:
169
Publication Cycle:
Biannual
Format:
PDF

Price

180,000 yen ($1,265.64)
(excluding consumption tax)
360,000 yen ($2,531.29)
(excluding consumption tax)
540,000 yen ($3,796.93)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 142.22 yen , 2025/04/30 Japan)
*Scope of Each License Type

Coverage: (Product/service)

Digital marketing tools (DMP/MA)

Research Target:

22 Digital marketing-related companies that Yano Research Institute has selected.

Research Content:

I   Current Status and Outlook of Digital Marketing Market

  1. Digital Marketing
  1. Market Size of Digital Marketing Services (DMP/MA)
  2. What is Digital Marketing?
  3. Intention to Introduce Digital Marketing Tools
  4. Utilization of IoT
  5. Utilization of Personal Data
  • Company Sides
  • User Sides
  1. Tools Expected for the Future
  2. DMP/MA in Digital Marketing Tools
  1. DMP
  1. DMP Market Size
  2. What is DMP?
  3. "What you want to do with it" rather than "Want to use it"
  4. Act on the Protection of Personal Information
  5. Topics in DMP Market
  1. MA (Marketing Automation)
  1. MA Market Size/Share
  2. What is MA?
  3. Entry to MA Market
  4. Expanding Cloud
  5. Intention of Introducing MA
  6. Future of MA
  7. Challenges of MA Market
  8. Topics in DMP Market

II   Company Profiles

22 enterprises

III   Company Profiles (Data)

19 enterprises

Price

written in Japanese
180,000 yen ($1,265.64)
(excluding consumption tax)
360,000 yen ($2,531.29)
(excluding consumption tax)
540,000 yen ($3,796.93)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 142.22 yen , 2025/04/30 Japan)
*Scope of Each License Type