Eyewear Market/Fashion Eyewear Market (Eye glasses frames/spectacle lenses, existing sunglasses/reading glasses)

Companies manufacturing/importing eyewear, other related businesses and organizations

I   Current Status and Future Perpectives of Eyewear Industry

1. Current Status and Future Perspectives of Eyewear Industry

1. Current Status of Eyewear Industry
2. Eyewear Retail Market Size/Transition of Market Size by Item
3. Transition of Fashion Eyewear Retail Market Size

2. Perspective of Eyewear Industry

1. Opportunity of Acquiring New Demands
2. From Price Competition to Value Competition
3. "Elimination of psychological barriers" that generates additional purchase and replacement
4. What captures customers are "functions" and "subdivision of use."　

3. Noteworthy Topics of Fashion Eyewear Market

1. Attempts by Sabae City in Fukui Prefecture
2. Efforts toward Global Development
3. Case Studies of Online Mail Order Systems
4. Development of Functional Eyewear Products
5. Market of Spectacles for the Aged

II   Trends and Future Perspectives of Fashion Eyewear Market

1. Fashion Eyewear Overview
2. Transition of Retail Market Size
3. Product/MD Strategies
4. Sales Channel Strategies
5. Promotional Strategies
6. Trends of Leading Companies
7. Future Direction and Forecast

III   Domestic Eyewear Wholesalers/Manufacturers

1. Trend of Domestic Eyewear Wholesalers/Manufacturers
2. Trend of Domestic Leading Eyewear Wholesalers/Manufacturers
3. Future Perspectives of Domestic Leading Eyewear Wholesalers/Manufacturers

IV   Imported Eyewear Market Trends

1. Transition of Imported Eyewear Retail Market Size/Trends
2. Trend of Imported Eyewear Market by Sales Channel
3. Trend of Leading Companies in Imported Eyewear Market (7 companies)
4. Future Direction and Forecast of Imported Eyewear Market

V   Licensed Eyewear Market Trends

1. Market Trend
2. Data regarding Various Markets
3. List of Brands by Licensee

VI   Fashion Eyewear Retail Market Trends

1. Trend of Fashion Eyewear Retail Market
2. Trends of Leading Retail Companies (Case studies of 7 Companies)
3. Trends of Major Chain Stores (Case studies of 4 Companies)
4. Market Trends by Channel

VII   Eyewear Peripheral Markets

1. Trend of Eyewear Lens Market
2. Trend of Contact Lens Market

VIII   Company Profiles

IX   Reference: Data

1. Transition of Expenditure of Eyewear per Household
2. Transition of Annual Consumption Expenditures of Eyewear per Household by Region
3. Transition of Annual Consumption Expenditures of Contact Lenses per Household by Region
4. List of Companies Developing Eyewear Business