Confectioneries and sweets (Cakes, donuts, cream puffs, madelaines/financiers, rolled cakes, Baumkuchen, Japanese traditional confectioneries (manju), Chinese traditional sweets, chocolate, cookies/biscuits, rice crackers, beans snacks, potato/corn chips, crisps, chewing gams, candies/toffees)

Manufacturers, importers, wholesalers, and consumers

I   Current Status of Sweets and Desserts Market

1. Noteworthy Market Trends

1. Influence of consumption tax increase to 10%
2. Trends in gifts of sweets/dessert/confectioneries
3. Trends in sweets/desserts/confectioneries sold at convenience stores
4. Coffees and donuts sold at convenience store counters
5. Trends in sweets sold at shops and shopping centers within railroad stations
6. Thriving souvenir sweets market
7. Noteworthy new sweets
8. Trends of functional sweets
9. Fierce market competition with distributed confectioneries
10. Trends of mail-order business by Japanese and western sweets market
11. Measures taken towards omni-channel retailing
12. Trends in development of new brand/new business forms by manufacturing retailers
13. Increase of food-theme park development
14. Coping with soaring raw material costs
15. Trends in business development overseas

2. Market Forecast: Market Size Forecast (FY2014 - FY2019)

Japanese Sweets, Western Sweets, Desserts, and Ice creams

II   Market Trends by Product Category

1. Japanese Sweets Market
2. Cakes and Western Sweets Market
3. Desserts Market
4. Ice Cream Market

III    Trends in Distribution/Retail Channels

1. Trends in Manufacturing/Retailing Channel

1. Department stores
2. Large Commercial Facilities, Shopping Centers
3. Mass Merchandisers, Large Supermarkets
4. Commercial Facilities within Railway Stations
5. Commercial Facilities close to Railway Stations (Atre. etc.)
6. Air ports
7. Parking Areas, Service Areas

2. Trends in Distributing Channel

1. Mass Merchandisers, Large Supermarkets
2. Convenience Stores

3. Mail Order Channels

1. Entire Trends
2. Consumer Trends
3. Trends of Leading Companies

IV   Ranking of Market Players

• Sales ranking among companies in business of Japanese sweets/Western sweets/Desserts (FY2013 - FY2014)
• Turnover ranking among companies in business of Japanese sweets/Western sweets/Desserts (FY2013 - FY2014)
• Transition of market share by company regarding Japanese sweets/Western sweets/Desserts (FY2013 - FY2014)

V   Consumer Survey (Online)

1. Status of purchasing sweets/desserts/confectioneries for oneself and the family
2. Status of purchasing sweets as a gift
3. Status of using mail-orders (for family/for gifts)
4. Status of purchasing sweets sold at CVS

VI   Noteworthy Company Profiles (46 enterprises)