Digital marketing tools (DMP/MA)

16 Digital marketing-related companies that Yano Research Institute has selected. The questionnaires were responded by domestic private companies and local governments

I   Research Results

1. DMP (Data Management Platform)/MA (Marketing Automation) Market

1. Market Size
2. Company Trends
3. Perspectives and Challenges

II   Current Status and Outlook of Digital Marketing Market

1. Digital Marketing

1. Market Size of Digital Marketing Services (DMP/MA)
2. What is Digital Marketing?
3. Trends in Leading Foreign Affiliated Vendors
4. Strategies of Digital Marketing Vendors (Expansion of Ecosystem)
5. Expectation toward SIers
6. Attention-attracting marketing using videos

2. DMP

1. DMP Market Size
2. What is DMP?

3. MA (Marketing Automation)

1. MA Market Size/Share
2. What is MA?
3. MA and DMP
4. MA and CRM

III   Company Profiles

16 enterprises

IV   Company Profiles (Data)

15 enterprises

V   Questionnaire

1. Profiles Respondent Enterprises
2. Introduction Status of CRM/SFA