Digital Marketing and Customer-Oriented Marketing at E-Commerce Websites

Companies developing E-commerce

I   Overview

1. Future Prospects of Customer-Oriented Marketing, Digital Marketing

1. Factors that comprise digital marketing
2. Future prospects of customer-oriented marketing
3. Future prospects of digital marketing

2. Current Implementation of Customer-Oriented Marketing
3. Current Implementation of Digital Marketing

II  Status in Detail

1. Current Implementation Status of Customer-Oriented Marketing

1. Whether or not DBMS (Database Management System) is implemented, whether　multiple DBs can be aligned with each other.
2. Considering important factors for implementing customer-oriented marketing
3. Case studies of data collection/data utilization
4. Customer contact that must be focused in implementing customer-oriented marketing

2. Current Implementation Status of Digital Marketing

1. Online advertisement
2. Approaches towards, Challenges in, and Demands for Web Sites

III   Company Profiles

18 companies

IV Related Markets

1. Online Advertisement Market Overview
2. EC Market Overview
3. Smartphone Commerce Market Trends
4. Trends in Shopping via Credit Cards
5. Electronic Payment Market Trends
6. Point Services Market Overview
7. Social Gifts Market Overview
8. Curating Service Market Trends