publishing industry

publishinc companies

I   Outlook of 2.5-Trillion-Yen Publishing Market

1. Total sales of 300 companies increased by 4.0% (FY2012 to FY2013), whereas total sales of conventional publishing companies declined by 1.3%.
2. Actual market in 2013, attaining 1,700 billion Yen, a decline by 3.8%.

Books market reached 78.5 billion yen, polarization has been conspicuous.  The market in 2014 is likely to take a direct hit of the consumption tax increase.

3. Magazine sales amount decreased by 4.4%. Weekly magazines may need structrual reform.

Reduced number of copies of women's magazines are prominent.  Advertising revenues have also been reduced dramatically.

4. Total sales of 300 companies in 2013 decreased by 1.3%.  Conspicuous declind in earning powers among mid-size publishers.
5. How publishers can survive in the era of digitalization and electronic books.Magazine strategies by Kobunsha (brand power), Web strategies by Shueisha (utilization of the brand), and power to create "a Movement" by Shogakukan (creation of the brand). How Kadokawa can change.
6. The publishing market in 2014 is projected to achieve 1,600 billion yen, a decline by 4.9% on Year-over-year basis.  The forecast of the market size is to attain 1,360 billion yen by 2017, among which the market share for the electronics books accounts for 12.3%.

Trends in Books Market

Trends in Electronics Books Market

Issues in the Publishing Industry

II   Analysis on Magazine Market

1. Transition of Number of Copies of Magazines
2. Number of Copies Sold/Ranking of Ad Revenue for Major Magazines
3. Status of Magazines with Number of Copies Sold

1. Weekly magazines
2. Fashion magazines for young people
3. Casual fashion magazines for young people
4. Fashion magazines for working women
5. Quality fashion magazines for women in their late 20s
6. Fashion and lifestyle magazines for 30s
7. Fashion and lifestyle magazines for women in 40s
8. Avant-garde fashion magazines
9. Cosmetics and makeup magazines
10. Dailylife information magazines
11. Fashion magazines for low-teens
12. Local living information magazines
13. Weekly photo magazines
14. Lifestyle/Product magazines for middle-aged population
15. Food magazines
16. Drastic decline of health and diet magazines
17. Comic magazines for boys
18. Monthly comic magazines for boys
19. Comic magazines for young men
20. Comic magazines for ladies
21. Comic magazines for girls
22. Comics (books)

III   Actual Sales and Perspectives of Publishing Companies

1. Current status and outlook of publishing companies
2. Profit-making-power ranking among publishing companies
3. Questionnaire to Book Stores on Publishing Companies

IV   Lower Cost Required at Publishing Companies

1. Research of publishing companies and production companies
2. Trends in paper (prices/quality) used by publishing company

V   Status of Publishing Companies in Structural Reform Period

1. Competitive Landscape in Publishing Industry
2. Case Studies of Publishing Companies Addressing for Survival etc.

VI　　Company Profiles