(1) Wear and accessories for women, men, and children, (2)Bags, sacks, leather products, (3) Shoes/footwear(4) Jewelries/watches/accessories　(5) Interior/household goods

Owners of brands that develop EC in the above-mentioned market in Japan, and malls and shopping centers that develop EC in Japan.

I   Analysis on Entire Fashion/Brand Market

1. Overview: EC for Fashion (Trends and Future Outlook)

1. Size of EC for Fashion
2. Market Size by Shop Type/Composition Ratio

2. Backgrounds: Analysis on Existing Sales Channels

1. Trends in Channels for Fashion Goods (Position of EC)
2. Trends by Channel

3. Analysis on Strategic Trends

1. EC Strategic Trends by Topic

• Strategies for opening stores
• Strategies for products/MD
• Strategies for promotion (attracting customers/value-added services)
• EC strategies by leading market players

2. Omni-Channel Strategies in Brand Business
3. Comparison of Leading Outside Malls and Positioning Maps by Mall
4. Internet Utilization in Imported Brands

II   Market Analysis on EC by Item

1. Composition Ratio by Item
2. Market Analysis on EC by Item

1. Women's Wear
2. Men's Wear
3. Children's and Babies' Wear
4. Bags/Sacks/Leather Products
5. Shoes/Footwear
6. Jewelries/Watches/Accessories
7. Interior/Household Goods

III   Analysis on EC Strategies (Enterprises/Brands)

1. Profiles by Brand
2. List of In-House EC Sites
3. List of EC sites for Leading Malls