Gifts

Manufacturers, Wholesalers, Retailers, Consumers

I       Current Status and Size of Gift Market

II   Analysis on Gift by Segment

1. Gifts by Price
2. Market Trends by Opportunity
3. Definition and Current Status of Gifts

Definition, conventional practices, taboos, Diversified gifts, diversified channels, branding, etc.

III   Trends in Consumer Market

1. Overview of Retail Industry
2. Transition of Size of Mail-Order Business Market
3. Bridal-related Business
4. Others
5. Transition of Annual Consumption Amount (household expenditure survey)　

IV   Trends in Gifts

1. Trends by Materials

Food, sundries, clothing, choosing from catalogs, experience-type gifts, social gifts, etc.)

2. Form of Gifts: Marketability of Mail-Order Gifts

• Major Price Ranges and Characteristics by Website
• Market Size of Mail-Order Gifts

V   Trends in Gift Market by Business Category

1. Wholesalers/manufacturers

1. Products Characteristics, etc.
2. About Channel
3. Strategies for promotion, competition
4. Future Outlook & Challenges

2. Retailers

Department stores, ＧＭＳ

1. Products Characteristics, etc.
2. About Channel, Directions
3. Future Outlook & Challenges

Specialty Stores

1. Products Characteristics, Price Strategies, etc.
2. Store Strategies, Sales Promotion Strategies,
3. Future Outlook & Challenges

Mail Order Sales

1. Products Characteristics, Price Strategies, etc.
2. Product Strategies, Sales Promotion Strategies,
3. Future Outlook & Challenges

Gift Cards, etc.

1. Products Characteristics, structure.
2. Product Strategies, Sales Promotion Strategies,
3. Future Outlook & Challenges

3. Noteworthy Gift Trends in Distribution Groups, Retailers, Others

• Seven & i Holdings
• Aeon
• Others
• Stores that foreign visitors enjoy
• The goodness and beauty of Japan taught by foreigners,
• The goodness and beauty of Japan that Japanese people themselves reevaluate
• Problems of false labeling, fraud activities in the gift industry

VI   Company Profiles

• Wholesalers/Manufacturers (14 enterprises)
• Retailers
• Department Stores (4 enterprises)
• Mail Order Stores (5 enterprises)
• Specialty Stores (8 enterprises)
• Others (7 enterprises)