Seniors’ Foods and Eating Habits 2014

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220,000 yen ($2,056.07)
(excluding consumption tax)
440,000 yen ($4,112.15)
(excluding consumption tax)
660,000 yen ($6,168.22)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 107 yen , 2021/03/04 Japan)

Coverage: (Product/service)

Needs of foods and eating habits for seniors

Research Target:

the senoirs

Research Content:

I   Key Points of This Report

  1. Health Status and Needs of the Seniors -> More than 60% are attending hospitals)
  2. Meals the Seniors Demands the Most -> The most demanded are such meals that contain moderate amount of salt
  3. The Stores that the Seniors Want to Do Shopping -> The factors such as quality and safety are on the upper ranks
  4. Cooking Methods that the Seniors Demand -> Places importance on cooking at home
  5. Needs for Dining Outside -> Average cost for dining with alcohol is 3,300 yen
  6. Needs for Meal Delivery Services -> The top reason for using the service is that cooking has become troublesome
  7. Needs for Ready-to-Eat Foods/Meals -> Ready-to-eat dishes matches the time-saving needs
  8. Meal Solutions for the Seniors -> Business Opportunity lies in moderate amount of salts
  9. How to Aquire Information on Foods that the Seniors Want -> Internet became close to 50% of the means to get the information on foods that the seniors want

II   Total Analysis on Needs of Foods that Seniors Want

  1. Tendency of Foods Habits by Age -> As people get older, they like to eat at home rather than to dine outside
  2. Tendency of Needs of Foodsby Gender -> Women search recipes through websites
  3. Tendency of Foods Habits by Household (Family Structure) -> Single-person household often use convenience stores
  4. Tendency of Foods Habits by Annual Household Income -> Households with higher income tend to set more values on safety
  5. Tendency of Foods Habits by Disease -> Healthy seniors tend to detest the labor of cooking

III   Analysis of Comparison between Healthy Seniors and Patients of Lifestyle-Related Disease

IV   Analysis of Comparison by Age, Gender, Households, Annual Household Income

V   Environment surrounding Seniors

  1. The percentage of the population aged 65 or older is regarded to reach 30.3% by 2025
  2. Continue increasing are the amount of insurance benefit and the numbe of people certified as long-term care need
  3. Mortality statistics by cause of death shows that lifestyle-related diseases occupy the upper ranking
  4. The seniors are trying to prevent metabollic syndrome by excercises
  5. Numbers of hospitals and average of days spent in hospitals have been decreasing year by year
  6. Increasing is the paid nursing homes for the elderly.  The residents of such paid nursing homes are the seniors with sufficient funding
  7. While the number of senior citizen household is increasing, the average number of members of ordinary households is decreasing
  8. While the number of pensioners is increasing, the amount of pension to receive is decreasing
  9. Average lifespan of the Japanese people is the top class in the world


written in Japanese
220,000 yen ($2,056.07)
(excluding consumption tax)
440,000 yen ($4,112.15)
(excluding consumption tax)
660,000 yen ($6,168.22)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 107 yen , 2021/03/04 Japan)