Health foods and dietary supplements

Manufacturers, wholesalers, door-to-door sales companies, catalog sales companies, retailers, consumers

I        Trends in Health Foods

1. Market Trends, Market Size
2. Trends in Products

1. Trends in Ingredients
2. Efficacies
3. Pricing

3. Noteworthy Trends

1. Expansion of Aging-care Market
2. Beauty and Anti-Aging Market
3. Consumption Research on Beauty and Weight-Loss in China and Japan

4. Foods for Specified Health Use (FOSHU)
5. Laws and regulations

II      Trends by Distribution Channel

1. Non-store Retail Sales

1. Door-to-Door Sales
2. Mail-Order Sales

2. Store-based Retail Sales

1. Status of Overall Sales Channels for Stores
2. Status of Sales Channels for Health Foods
3. Trends in Sales Channels for Medicines
4. Trends in Sales Channels for Foods

3. Other Channels

III     Consumer Survey

      Health conditions, use of health foods, intention to use, monthly spending, number of types of health foods, increase and decrease of types, reasons of increase/decrease, purpose to use health foods, forms of health foods, who buys, where to buy, order method of catalog sales, major ingredients, selection factors, health food sales ranking of major companies, new products

IV     Company Profiles

1. 11 Door-to-door Sales Companies
2. 10 Mail-Order Companies
3. 21 Store-based Retail Sales Companies
4. 1 Wholesaler
5. 16 Ingredient Suppliers and OEM Contract Manufacturers

V       Current Status and Outlook of Health Foods

1. Green Juice (Aojiru)
2. Agaricus Blazei
3. Astaxanthin
4. Alfa-lipoic acid
5. Alfalfa
6. Ginkgo Biloba (Ichoha)
7. Curcuma (Ukon)
8. L-Carnitine
9. Siberian Ginseng (Ezoukogi)
10. Oligosaccharide
11. Ornithine
12. Oyster Meat Extract
13. Nucleic Acid
14. Calcium
15. Chitin and Chitosan
16. Cranberry
17. Glucosamine
18. Black Rice Vinegar (Kurozu)/Zhenjiang Vinegar (kouzu)
19. Chlorella
20. Enzyme
21. Yeast Foods
22. Korean Ginseng
23. Coenzyme Q10
24. Collagen
25. Chondroitin Sulphate
26. Shark-Liver Oil (squalene)
27. Shiitake Mushroom Processed Foods
28. Citrulline
29. Dietary Fiber (Food Fiber)
30. Soft-Shelled Turtle (Suppon) Extract
31. Spirulina
32. Weight Loss Products
33. Soybean Isoflavone
34. DHA / EPA
35. Chinese Ginseng (Denshichi)
36. Vegetable Wasp and Plant Worm (Tochukaso)
37. Lactic Acid Bacilli
38. Garlic
39. Herbs
40. Japanese Plum (Ume/Bainiku) Extract
41. Hyaluronic acid
42. Vitamin E and Wheat Germ
43. Vitamin C
44. Vitamin B Complex
45. Placenta
46. Blueberry (Bilberry)
47. Prune
48. Protein
49. Propolis
50. Beta-carotene and Vitamin A
51. Maitake Mushrooms
52. Maca
53. Multivitamins
54. Euglena
55. Phellinus Linteus (Meshimakobu)
56. Melatonin
57. Hericium Erinaceum Pers (Yamabushitake)
58. Green Tea Extract Processed Foods
59. Reishi Mushrooms
60. Lecithin
61. Resveratrol
62. Royal Jelly