Baby Marketing Almanac 2014
Language:
Japanese
Product Code No:
C55122700
Issued In:
2013/12
#of Pages:
410
Publication Cycle:
Annual
Format:
PDF
Geographic Coverage:
Japan
Industry:
Jump to the Japanese Page:
Coverage: (Product/service)
Baby products
Research Target:
Companies of baby goods and related business, service providers for raising babies, mothers of babies, consumers of baby goods
Research Content:
I Trends in Baby Goods and Related Business
- Transition of Size of Baby Goods and Related Business Market
- Transition of entire size of baby-related business market
- Future prospects of baby-related business
- Trends of Consumers in Baby's Market
- Consumption trends in baby-related products
- Transition of annual purchase spent by babies' mothers
- Purchasers of child-raising goods other than mothers
- Comparison between consumption of housewives and wives with careers
- Comparison between consumption of mothers of male babies and female babies
- Trends and Impacts of Participation to Child-Raising by Fathers
- Actual state of fathers' participation in child-raising
- Percentage of workers taking child care leave by sex
- Impacts of fathers' participation in child-raising to baby market
- Trends in Market Players of Baby Goods and Related Business
- Trends in leading companies of baby goods and related business
- Questionnaire results addressed to market players
- Trends in Baby-Goods Distribution Market
- Mass merchandisers
- Department stores/Supermarkets
- Mail orders/Online markets
- Trends in manufacturers
- Market Environment surrounding Childbearing and Child-Raising
- Transition of domestic number of live births and trends
- Trends in marriage and pregnancy
- Transition and trends in number of babies
II Data on Market Players of Baby Goods and Related Business
- Detailed Data on Companies (12 enterprises)
- Company Profiles (33 enterprises)
III Trends in Baby-Related Market by Category
- Childbearing/Child-Raising Goods
- Baby's bottles/nipples
- Dishes for babies
- Diapers
- Skincare goods
- Baby beds, sleeping goods for babies
- Prams/baby buggies
- Baby chairs, racks
- Foods for Babies
- Powdered milk
- Baby food
- Clothing and Related Goods for Babies
- Baby clothes
- Maternity wear
- Baby shoes
- Toys, Intellectual Training Goods and Information
- Magazines for raising babies
- Picture books, intellectual culture books
- Intellectual training toys, toys for toddlers/infants
- Related Services
- Maternity schools
- Nurseries, day-care centers for children
- Baby sitters
- Rental baby goods
- Product sales for Kindergarten/nurseries (BtoB)
IV Questionnaire addressed to baby mothers
- Questionnaire overview
- Results
- Maternity products and services
- Goods to prepare for childbearing
- Presents for childbearing
- Child-raising goods
- Baby clothes and goods
- Baby beds, Prams, baby buggies, Child safety seats
- Services to support raising children
- Children’s learning things
- Christmas in 2013
- Your approaches and endeavors
- Products and services to wish for (free answers)
V Baby Market Related Data
- Data of child birth by Ministry of Health, Labour and Welfare
- List of Companies in Baby Goods Business
- Baby goods
- Paper diapers, skincare goods
- Powdered milk/baby foods
- Baby clothes/shoes
- Toys for infants/toddlers
- Publications for infants/toddlers
- Nurseries, Daycare centers, Baby sitters
- Rental goods, recycled goods for Babies
- Character products
- Distribution
- Books (information publication for parents of babies, naming of babies)
- Services to name babies
- Schools for infants/toddlers
- Family restaurants
- Others
- List of Leading Website/Online Shopping for Baby Goods