Baby products

Companies of baby goods and related business, service providers for raising babies, mothers of babies, consumers of baby goods

I       Trends in Baby Goods and Related Business

1. Transition of Size of Baby Goods and Related Business Market

1. Transition of entire size of baby-related business market
2. Future prospects of baby-related business

2. Trends of Consumers in Baby's Market

1. Consumption trends in baby-related products
2. Transition of annual purchase spent by babies' mothers
3. Purchasers of child-raising goods other than mothers
4. Comparison between consumption of housewives and wives with careers
5. Comparison between consumption of mothers of male babies and female babies

3. Trends and Impacts of Participation to Child-Raising by Fathers

1. Actual state of fathers' participation in child-raising
2. Percentage of workers taking child care leave by sex
3. Impacts of fathers' participation in child-raising to baby market

4. Trends in Market Players of Baby Goods and Related Business

1. Trends in leading companies of baby goods and related business
2. Questionnaire results addressed to market players

5. Trends in Baby-Goods Distribution Market

1. Mass merchandisers
2. Department stores/Supermarkets
3. Mail orders/Online markets
4. Trends in manufacturers

6. Market Environment surrounding Childbearing and Child-Raising

1. Transition of domestic number of live births and trends
2. Trends in marriage and pregnancy
3. Transition and trends in number of babies

II      Data on Market Players of Baby Goods and Related Business

1. Detailed Data on Companies (12 enterprises)
2. Company Profiles (33 enterprises)

III    Trends in Baby-Related Market by Category

1. Childbearing/Child-Raising Goods

1. Baby's bottles/nipples
2. Dishes for babies
3. Diapers
4. Skincare goods
5. Baby beds, sleeping goods for babies
6. Prams/baby buggies
7. Baby chairs, racks

2. Foods for Babies

1. Powdered milk
2. Baby food

3. Clothing and Related Goods for Babies

1. Baby clothes
2. Maternity wear
3. Baby shoes

4. Toys, Intellectual Training Goods and Information

1. Magazines for raising babies
2. Picture books, intellectual culture books
3. Intellectual training toys, toys for toddlers/infants

5. Related Services

1. Maternity schools
2. Nurseries, day-care centers for children
3. Baby sitters
4. Rental baby goods
5. Product sales for Kindergarten/nurseries (BtoB)

IV     Questionnaire addressed to baby mothers

1. Questionnaire overview
2. Results

1. Maternity products and services
2. Goods to prepare for childbearing
3. Presents for childbearing
4. Child-raising goods
5. Baby clothes and goods
6. Baby beds, Prams, baby buggies, Child safety seats
7. Services to support raising children
8. Children’s learning things
9. Christmas in 2013
10. Your approaches and endeavors
11. Products and services to wish for (free answers)

V      Baby Market Related Data

1. Data of child birth by Ministry of Health, Labour and Welfare
2. List of Companies in Baby Goods Business

1. Baby goods
2. Paper diapers, skincare goods
3. Powdered milk/baby foods
4. Baby clothes/shoes
5. Toys for infants/toddlers
6. Publications for infants/toddlers
7. Nurseries, Daycare centers, Baby sitters
8. Rental goods, recycled goods for Babies
9. Character products
10. Distribution
11. Books (information publication for parents of babies, naming of babies)
12. Services to name babies
13. Schools for infants/toddlers
14. Family restaurants
15. Others

3. List of Leading Website/Online Shopping for Baby Goods