Aesthetic Salon Industry 2014

Product Code No:
Issued In:
#of Pages:
Publication Cycle:
Geographic Coverage:


105,000 yen ($1,014.49)
(excluding consumption tax)
210,000 yen ($2,028.99)
(excluding consumption tax)
315,000 yen ($3,043.48)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 103.5 yen , 2021/01/22 Japan)

Coverage: (Product/service)

Aesthetic salns

Research Target:

Companies operating aesthetic salons, Users

Research Content:

I       Aesthetic Salon Market Overview

  1. Overview on Japanese Aesthetic Salon Market
  2. Market Share by Company
  3. Future Outlook on Aesthetic Salon Market

II      Trends in Aesthetic Salon Market

  1. Market Trends by Operational Category
  2. Market Trends by Region

III    Aesthetic Salon Treatment and Goods Sales Trends

  1. Facial Treatment
  2. Weight Loss and Body Treatment
  3. Hair Removal
  4. Men's Aesthetic Treatment
  5. Goods Sales
  6. Transition of Estimated Size of Aesthetic Market (FY2005 to FY2014)

IV     Strategies by Major Aesthetic Salon Chains

  1. Status of Beauty Treatment and Sales of Goods
  2. Noteworthy Treatment Categories
  3. Trends in Sales of Goods
  4. Strategies of Opening Stores
  5. Regional Distribution of Salons
  6. Advertisement and Sales Promotions
  7. Future Market Strategies

V      Aesthetic Salon Related Market Trends

  1. Trends in Aesthetic Cosmetics
  2. Trends in Aesthetic Equipments
  3. Market Trends in Cosmetics Sold Door to Doors
  4. Market Trends in Hairdressing
  5. Trends in Home-aesthetic care goods

VI     Consumer Survey regarding Aesthetic Salons

▼1200 Women over 20 years old who have used aesthetic salons

  1. State of using aesthetic salons
  2. State of using multiple aesthetic salons
  3. Type of aesthetic salon used recently and the reason
  4. Companion to aesthetic salons
  5. Requests to aesthetic salons
  6. Information source for aesthetic salons
  7. Types of treatment
  8. Acceptable fee
  9. Goods purchased at aesthetic salons
  10. Anxiety, discontent and requests to aesthetic salons
  11. Evaluation of aesthetic salons
  12. State of using spas
  13. State of using other related facilities
  14. State of using men's aesthetic salons
  15. Any opinions to aesthetic salons?

VII   Profiles of Aesthetic Salons (150 salons)

  1. Annual accumulated number of customers
  2. Average unit price per customer
  3. Treatment menu
  4. Advertisement
  5. Future policies
  6. Whether or not there are facilities of sauna, bath and shower
  7. Cosmetics and equipment manufacturers and their satisfaction level, etc.

VIII   Marketing Strategies of Companies in Aesthetic Salon-Related Business

Companies operating aesthetic salons (about 10 enterprises)

  • Company Overview, Sales Performance
  • Sales Composition
  • Number of Salons by Area
  • Recent Opening of Salons, Patterns, Future Salon-Opening Schedule
  • Popular Aesthetic Courses Provided, Membership, Fees
  • Characteristics and Development of Treatments
  • Approaches for Better Goods Sales, New Products
  • Training and Organization of Aestheticians
  • Targeting Customers, Trends in Users, Customer Management Methods
  • Sales Policies, PR/Sales Promotions
  • Current Challenges, Future Market Strategies and Outlook

Companies in aesthetic related companies (about 10 enterprises)

  • Company Overview, Sales Performance
  • Sales Composition
  • How and why they decided to Open Salons
  • Distribution Channel and Strategies, Sales Organizations
  • Product Lines, New Products, Hot-Selling products
  • Trends in Development/Production
  • Trends in Sales, Marketing Strategies
  • Future Policies, Challenges, Issues

IX     Index of aesthetic salons by city (about 4,000 salons)


written in Japanese
105,000 yen ($1,014.49)
(excluding consumption tax)
210,000 yen ($2,028.99)
(excluding consumption tax)
315,000 yen ($3,043.48)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 103.5 yen , 2021/01/22 Japan)