Sweets and desserts, yogurt, ice cream

Manufacturers, distributors, consumers

I   Current Status of Sweets and Desserts Market

1. Transition of Entire Market
2. Market Share (FY2010 to FY2012)
3. Market Share by Region (FY2012)
4. Noteworthy Market Trends

1. Trends in Gift Demands
2. Trends in Sweets Sold at Convenience Stores
3. Thriving Suvenior Sweets Market
4. Approaches to Decrease Losses in Fresh Sweets (Sweets that do not go through baking or frying)
5. Strategies of Selling Sweets in Facilities within or close to Railroad Stations, Facilities and in Shopping Centers
6. Fierce Market Competition with Distributed Confectioneries
7. Approaches for Expanding Mail-Order Business by Japanese and Western Sweets Market
8. Trends in Development of New Brand/New Business Forms by Manufacturing Retailers
9. Approaches by Manufacturing Retailers for extending channels
10. Coping with Higher Costs, Raising of Prices, Influlence of Consumption Tax Increase
11. Trends in Business Development to Overseas

II   Market Trends by Product Category

1. Japanese Sweets Market

1. Market Overview
2. Trends by Channel, Market Size
3. Market Share by manufacturing retailer
4. Market Share by manufacturing distributor
5. Trends by Item, Market size

2. Cakes/Sweets Market

1. Market Overview
2. Trends by Channel, Market Size
3. Market Share by manufacturing retailer
4. Market Share by manufacturing distributor
5. Trends by Item, Market size

3. Desserts Market

• Market overview/market size
• Yogurt market
• Dessert market (custard pudding, jelly, and other chilled desserts)

4. Ice Cream Market

1. Market overview/market size
2. Trends by Channel, Market Size
3. Market Share by Manufacturer, Trends in Market Players
4. Market size by Product Type
5. Product Trends, Market Share by Manufacturer by Product Type

III   Trends by Distribution Channel

1. Trends in Manufacturing Retailers

1. Department stores
2. Large Commercial Facilities, Shopping Centers
3. Mass Merchandisers, Large Supermarkets
4. Commercial Facilities within Railway Stations
5. Commercial Facilities close to Railway Stations (Atre. etc.)
6. Air ports
7. Parking Areas, Service Areas

2. Trends in Distributors

1. Mass Merchandisers, Large Supermarkets
2. Convenience Stores
3. Mail Order Channels

IV   Ranking of Market Players

V   Consumer Survey

VI   Noteworthy Company Profiles

[Manufacturing Retail Confectionery]
Otabe, Konigs Krone, Taneya, Boul'Mich, Morozoff, Kasho Sanzen, Kakiyasu Honten, Toraya, Ishimuramanseido, Nakamuraya, Muginoho, Fujiya, Bunmeido, Yoneya, B-R 31 Ice Cream, Shiseido Parlour, GATEAU FESTA HARADA,

[Distribution-packaged Confectionery]
Awashimado, Fuji Baking, Monteur, Imuraya, Sakaeya Nyugyo, Yamazaki Baking, Shikishima Baking, Kimuraya Sohonten, Domremy

[Desserts and Ice Cream]
Ohayo Dairy Products, Takanashi Milk Products, Danone Japan, Tarami, , Häagen-Dazs Japan, Fujicco, Maruha Nichiro Foods, Yakult Honsha, Lotte Ice Cream, Ezaki Glico, Koiwai Dairy Products, Morinaga & Co., Morinaga Milk Industry, Akagi Nyugyo, Megmilk Snow Brand, Nipponluna, Meiji, Kyodo Milk Industry, Glico Dairy Products