Omni channel retailing

Leading retailers, merchandizing industry

I   Challenges and Future Forecast of Omni Channel Era

1. Summary of Omni Channel Approaches

1. Backgrounds of why omni channel retailing draws attention
2. Noteworthy keywords and case studies in the omni channel era

Big data/data scientist, recommendation function, common points, receipt coupons, location information (GPS), NFC utilization, digital signage/AR, mobile settlement, use of social media, other new technologies

3. New sales promotion method, O2O, case studies of Omni channel developments
4. Flow towards omni channel retailing
5. Approaches by key players
6. Challenges of business management in merchandizing industry, characteristics of omni channel approaches by business category

2. Challenges and Future Outlook of Omni Channel Retailing

1. Real nature of omni channel retailing
2. Is it really necessary to attain omni channel?
3. Challenges
4. Future Outlook

3. Environment surrounding Merchandizing Industry

1. Transition of Domestic Sales and Trends in Each of Business Categories
2. Trends in Use of Internet
3. State of Sales Promoting
4. State of Three Telephone Carriers
5. State of EC
6. Sales Turnover of Online Fashion Products in FY2012

II   Challenges of Business Management in Merchandizing Industry and O2O, Approaches towards Omni Channels

1. Challenges of Business Management in Merchandizing Industry and O2O, Approaches towards Omni Channels

1. Survey Outlines
2. Survey Summary
3. Characteristics by Business Category

2. Challenges of Business Management in Merchandizing Industry and Strategies towards Adoption of Information technologies

1. Current management challenges
2. Challenges of information systems
3. Future necessary approaches by using information systems
4. Informaton systems that companies want to adopt within a few years
5. Opinions and requests to IT vendor partners

3. O2O in Merchandizing Industry and Approaches towards Omni Channel

III   Case Studies

20 companies

IV   Analysis on Consumer Activities