Entire Market regarding Children

Companies providing products and services that relate to children

I    Overview

1. Market Trends
2. Market Environment

II    Overview of Child-related Market in China

Note that the following are extracted from "Child related Market in China 2012" published by Yano Research Institute.

1. Entire Picture of Child-related Market in China
2. Market in China by Category

• Children's clothing, children's shoes, toys, paper diapers, baby's bottles, baby strollers, early education

III    Strategies of Companies in the Business of Children (10 companies)

IV    Market Trends by Category

1. Leisure for children: 1） toys, 2) console games, 3) publications, 4) videos and DVDs, 5) sporting goods, 6) movies, 7) amusement parks, 8) game arcades, 9) indoor play grounds
2. Education services: 1) cram schools, 2) early education, 3) special education for gifted children, 4) private kindergarten and schools, 5) English language schools, 6) lesson classes, 7) correspondence schools, 8) learning books, 9) stationery, 10) desks and chairs, 11) school bags
3. Foods: 1) milk powder, 2) baby foods, 3) confectionery and desserts
4. Clothes and accessories: 1) babies and kids wear, 2) school uniforms, 3) babies and kids shoes, 4) glasses and contact lenses
5. Dairy necessaries and sundries: 1) diapers, 2) baby carriages, 3) beds and futon, 4) child seat, 5) bicycles
6. Babies and kids services: 1) nurseries, 2) baby sitting, 3) after-school care 4) photo studios, 5) sports clubs, 6) baby goods rental services, 7) mobile phones, 8) security services and goods

V    Questionnaire to Mothers of 3- to 9-year-old Children

VI    List of Companies in Business for Children

1. Products, services and foods for babies and children
2. Toys, games, amusements
3. Educational services and goods, publications
4. Clothing for babies and children
5. Character goods, catalog sales