Cosmetics Market in China 2013

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150,000 yen ($1,444.81)
(excluding consumption tax)
300,000 yen ($2,889.62)
(excluding consumption tax)
450,000 yen ($4,334.42)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 103.82 yen , 2021/01/25 Japan)

Coverage: (Product/service)

Cosmetics in China

Research Target:

Cosmetics manufacturers, retailers, distributors, and media

Research Content:

I        Trends in Cosmetics Market in China

  1. Cosmetics Market Overview in China
  2. Transition of Cosmetics Market Size (2008 to 2012)/Market Share by Manufacturer in 2012(prospects)
  3. Market Trends by Product Category
  • Skincare, Hair care, Makeup, Fragrance
  1. Market Trends by Sales Channel in China
  2. Trends in Japanese Companies (Cosmetics/Drugstores) in China
  3. Production System
  4. Trends in R&D
  5. Future Outlook of Cosmetics Market in China
  • Products:More detailed segmentation due to diversification of needs
  • Prices:Expansion in middle market and mass market (more needs in inland parts)
  • Targeted Ages
  • Sales Channels: Online/Cosmetics Specialty stores
  • Advertisement:Expansion in online marketing
  1. Estimated Size of Cosmetics Market in China(2013 to 2015)
  2. Positioning of Leading Brands by Channel (111 brands)
  3. Positioning of Leading Brands by Market Segment (111 brands)
  4. Brand Profiles (106 brands)

II      Research on Trends in Chinese Women for Using Cosmetics/Brand Awareness

  1. Worries in skins
  2. Worries in hair
  3. Which cosmetics using
  4. Unit price of cosmetics using
  5. Reasons of using the current cosmetics.
  6. Method of acquiring information on cosmetics using
  7. How/Where to purchase cosmetics currently using?
  8. Which cosmetics do you want to increase purchasing in the future?
  9. Brand assessments (37 brands)
  10. Brand assessments by item
  11. Which country of origin do you prefer to purchase cosmetics?
  12. Which country of origin do you prefer not to purchase cosmetics?
  13. Influence of territorial issues in purchasing Japanese brands

III     Case Studies of Leading Manufacturers (30 companies)

IV     Case Studies of Leading Retailers (10 companies)

V       Data:Guide for Business Development in China

  1. Problems and Issues in Developing Markets in China
  2. Marketing Strategies to Succeed in China – “Branding is the key”
  3. System to Establish a Cosmetics Importing Company
  4. Cosmetics Import Procedures
  5. Tax System regarding Cosmetics Import
  6. Regulations of Cosmetics Labeling and Packaging
  7. Japanese/U.S./European Fashion Magazines sold in China (9 magazines)
  8. List of Leading Chinese Media (182 companies)
  9. Trends in Media/Promotional Activities in China
  10. Important Points in Promotional Activities
  11. Trading Sphere Analysis by Leading 20 City
  12. Countermeasures for imitation products/Strategies to Protect Intellectual Assets
  13. Important Points in PR Activities
  14. 14.Sorting of Production System
  15. 15.Trends in Payment for Mail Order Shopping
  16. Trends in Delivery Companies
  17. Conditions Attached to License for Door-to-door Sales
  18. List of 36 Door-to-Door Sales Licensed Companies
  19. List of 738 Leading Companies


written in Japanese
150,000 yen ($1,444.81)
(excluding consumption tax)
300,000 yen ($2,889.62)
(excluding consumption tax)
450,000 yen ($4,334.42)
(excluding consumption tax)
* Equivalent value in US$ (Today's rate : $1= 103.82 yen , 2021/01/25 Japan)