Generic drugs

Generic drug manufacturers, pharmaceutical companies, medical institutions

I        Generic Drug Market Overview and Trends

• Difficulty of Generic Drugs to Attain 30% of Market Share Despite Promotions to Drive Usage by Government and Municipal Bodies
• Growth Period in Generic Drug Market
• Promotion to Drive Usage of Generic Drugs Included in Revision to Reimbursement of Medical Fees in FY2012
• Market Size
• Market Share by Channel

II      Generic Drug Strategies in Pharmaceutical Companies

• Fiercer Competitions
• Slowdown of Measures to Drive Using Generic Drugs
• Sales Ranking of Manufacturers
• Polarization and Small Manufacturers
• Reorganization Triggering Stimulation of Market
• Market Entrance by Overseas Companies
• Companies from Other Industries Entered in Generic Drug Market as One of their Growth Strategies
• Business of Original Drug Manufacturers to Achieve New Stage
• Increasing Tendency in R&D Costs and Investment in Generic Drug Market
• Strategies on Channels for Enhancement of Market Opportunities
• Nippon Jenerikku Iyakuhin Hansha Kyoukai (NJIHK)
• Enhancement to Dispensing Pharmacies to Achieve Sales Growth
• Volatile Alliance Strategies among Generic Drug Manufacturers
• Differentiation Strategies by Manufacturers
• Entrance to Overseas Market with Efforts of Expanding Business and Cost Reduction
• Outlook of Generic Drug Market

III     Trends in Generic Drug Manufacturers

17 companies

IV     Trends in Promotion to Drive Generic Drugs Usage and Influence

• Influence of Revision to Reimbursement of Medical Fees in FY2012 and Promotion to Drive Usage of Generic Drugs
• Influence of increase in generic prescribing to the generic drugs market
• How have generic prescribing accepted in dispensing works.. etc.

V       Company Profiles

129 Companies