E-Commerce for Fashion/Brand Business 2013
Language:
Japanese
Product Code No:
C54116800
Issued In:
2013/01
#of Pages:
327
Publication Cycle:
Format:
PDF
Geographic Coverage:
Japan
Industry:
Coverage: (Product/service)
E-Commerce for Fashion/Brand Business
Research Target:
Companies in fashion business, Sales channels for Fashion Brands
Research Content:
I Analysis on Entire Fashion/Brand Market
1. Overview: EC for Fashion (Trends and Future Outlook)
1) Size of EC for Fashion
2) Market Size by Shop Type/Composition Ratio
2. Backgrounds: Analysis on Existing Sales Channels
1) Trends in Channels for Fashion Goods (Position of EC)
2) Trends by Channel
3. Analysis on Strategic Trends
1) EC Strategic Trends by Topic
n Strategies for opening stores
n Strategies for products/MD
n Strategies for promotion (attracting customers/value-added services)
n EC strategies by leading market players
2) SNS and O2O in Brand Business
3) Comparison of Leading Outside Malls and Positioning Maps by Mall
4) EC Strategies by Import Brands
II Market Analysis on EC by Item
1. Composition Ratio by Item
2. Market Analysis on EC by Item
1) Women's Wear
2) Men's Wear
3) Children's and Babies' Wear
4) Clothing Accessories
5) Bags/Leather Products
6) Shoes/Footwear
7) Jewelries/Watches/Accessories
8) Interior/Household Goods
III Analysis on EC Strategies (Enterprises/Brands)
1. Profiles by Brand
2. DevelopmentState of Social Media