Chinese Area Marketing – Shanghai Area– 2012
Language:
Japanese
Product Code No:
C54113300
Issued In:
2012/10
#of Pages:
289
Publication Cycle:
Other
Format:
PDF
Coverage: (Product/service)
Area marketing in China
Research Target:
Statistics and consumers
Research Content:
I Overview
1. Overview
2. Future and ongoing Metro project
3. How different the market size is in the city of Shanghai compared with Japanese Metropolitan area when looking at IKEA's case to open a store
4. Analysis on major 12 brands' opening stores in 35 trading areas
II Analysis on macrod data
1. Transition of GDP in the city of Shanghai
2. Statistics on population in the city of Shanghai
3. Statistics on employment in the city of Shanghai
4. Statistics on income in the city of Shanghai
5. Consumption status in the city of Shanghai
6. Adoption rate of durable goods
7. Annual average consumption volume of foods per person
8. Deposit balance of Shanghai citizens
9. Transition of stock space by hsien/by type of building
10. Overview by ward/by hsien
III Consumer Survey
1. Survey outline
2. Basic results of the survey
3. Survey results by trading area
4. Income, number of visitors, number of employees estimated from the survey results