Cosmetic Industry 2011
Language:
Japanese
Product Code No:
C53204600
Issued In:
2011/09
#of Pages:
655
Publication Cycle:
Annual
Format:
PDF
Geographic Coverage:
Japan
Industry:
Coverage: (Product/service)
Cosmetics
Research Target:
Brand manufacturers, contract manufacturers, importers, ingredient suppliers, trading companies
Research Content:
I. Cosmetic market overview
1. Japanese cosmetic market in fiscal 2010
2. Future direction and prospects of cosmetic market
3. Cosmetic market noteworthy trends
4. Peripheral market Trends
II. Market trend by product category
1. Cosmetic market by product category
2. Skin-care market
3. Make-up market
4. Hair-care market
5. Fragrance market
6. Men’s cosmetic market
III. Market trend by distribution route
1. Cosmetic market by distribution route
2. Price-maintained merchandise
3. Open distribution merchandise
4. Door-to-door sales merchandise
5. Catalog sales merchandise
6. Direct sales merchandise
7. Business use merchandise
8. Noteworthy channel (department store) and transition of market size
IV. Consumer survey on cosmetic usage
Troubles and worries about cosmetics, skin type, expenditure on cosmetics, places, time and frequency of purchase, favorite sales channel and why, favorite brands and why, where to obtain information on cosmetics and beauty treatment, familiar ingredients, interest in beauty, face-to-face sales, duration of brand loyalty, influential factors for cosmetic brand impression, men’s use of cosmetics, etc.
V. Marketing strategies of leading cosmetic manufacturers
Brand and product trends, R&D trends, distribution route, advertising, sales promotion and customer management trends of 51 cosmetic manufacturers (38 cosmetic brand manufacturers, 2 business use cosmetic manufacturers, 3 cosmetic contract manufacturers, 2 cosmetic ingredient supplier, 4 cosmetic wholesalers, 2 cosmetic retailers)
VI. Basic statistics and data