Reward Point Service and Card Market 2011 to 2012
Language:
Japanese
Product Code No:
C53106800
Issued In:
2011/07
#of Pages:
662
Publication Cycle:
Biannual
Format:
PDF
Geographic Coverage:
Japan
Industry:
Jump to the Japanese Page:
Coverage: (Product/service)
Reward point card system and services
Research Target:
Reward point card system vendors and service providers and card users
Research Content:
1. Market Overview
Reward point service trends, service provider trends, consumer needs, future perspective
2. Market Trends
Ecology points issued by the government, large company trends (railway companies, mileage, mobile phone, credit card, electronic money), online service trends, accounting procedures, consumer protection
3. Common Point and Point Exchange Trends
Classification, overview, trends of 11 companies, issues and challenges, future business
4. Point Solution Market Trends
Market trends of a variety of cards, reader writer, CRM-FSP solution, customer management system, trends of 9 companies
5. Point Service Provider Strategies
Overview, trends and strategies
6. Point Service User Trends
Number of reward point cards owned, use experiences, evaluations on promotional activities, requests and unmet needs, etc.