Secondhand clothing, recycled clothing, reused fashion items

Reuse fashion, clothing retailers and distributors, consumers

1. General market overview and analysis
   1. Definition of the market
   2. Major players
   3. Industry structure
   4. Market size
   5. Consumer attitudes
   6. Issues and challenges
   7. Future perspectives
2. Consumer analysis (Questionnaire survey)
   1. Questionnaire survey addressed to the consumers living in the metropolitan area
      ♦Males and females in 18 to 54 year-old who have an experience in purchasing reuse clothing
      ♦Research period: March 2011
      ♦Methodology: Online questionnaire survey
      ♦Effective samples: 800 (400 each of males and females)
3. Case studies on the major enterprises in the market (10 firms)
   Topics include, overview of their business and characteristics, products procurement and purchase, shop deployment strategy, business target and challenges, etc.