Education Business in Japan: Key Research Findings 2011
Research Outline
Yano Research Institute has conducted a study on the education business in Japan with the following conditions:
1. Research period: From June to September, 2011
2. Research targets: cram schools, university preparatory schools, schools for qualification exams, English conversation and language schools, cultural hobby centers and lesson schools, child education and nursery companies, corporate business training service providers, e-learning companies, learning material/correspondence education/learning software companies, educational toy companies, education industrial organizations, education-related governmental organizations, and etc.
3. Research methodologies: Face-to-face interviews, survey via telephone/FAX/email and literature research
What is the education business?
This research regards that the following twelve major fields of business constitute the education business. Namely, crams schools, English conversation and other language schools, schools for acquisition of qualification, qualifying examination, cultural hobby centers, child education, corporate business trainings, e-learning, correspondence education for infants, correspondence education for students, correspondence education for grown-ups and English learning materials.
Summary of Research Findings
n Entire education business market(total of all major twelve categories) were 2,439.5 billion yen in FY 2010, down by 0.9% from the previous year
n Market of cram schools and preparation schools showed an increase for the first time in eight years by 1.7 % year-on-year bases, at 915 billion yen. The market was especially needed by early elementary school children due to “Special Measures of Child Allowances” and due to “Revision of the Course of Study” which requires challenging level of education at school classes
n Market of schools for acquiring qualification dropped by 5.1% at 225 billion yen, marking seven consecutive years of decline.
n Market of schools for qualifying exam was 40.1 billion yen, up by 2.0 % due to larger needs of English-related exams.
n English conversation and other language schools market increased by 0.1% at 278.1 billion yen. The great earthquake did not discourage the demand for acquiring “Business English” abilities which became stronger in the latter half of the year.
n Correspondence education market as a whole was down by 2.8 % to 282.5 billion yen that stemmed from slow demand in grown-ups, in spite of steady growth among elementary-school children.
n Corporate business training service market was 463 billion yen, down by 1.7 % of the previous year, due to influence of lingering recession.
n E-learning market became 109.5 billion yen, down by 4.5% due to shrinking needs in learning game software.
Transition of size of cram schools and private preparatory schools market
Published Report
Report Title: Education Industry 2011
*The information provided in the "Research Summary" is what is as of the date of announcement and could be altered or renewed without any prior notice.