No.3654
11/18/2024

Jewelry Market in Japan: Key Research Findings 2024

Domestic Jewelry Retail Market Size in 2024 Projected to Grow on a YoY Basis, Owing to Rising Unit Selling Price and Surge in Inbound Demand

Yano Research Institute (the President, Takashi Mizukoshi) has surveyed the jewelry market in Japan and has found out the trend by product segment, the trends in market players, and the market prospects.


Domestic Jewelry Market Size Transition and Forecast
Domestic Jewelry Market Size Transition and Forecast

Summary of Research Findings

The reasons are rising trend in metals continuing in 2024, weakened yen has led many market players to step into raising prices, unit purchase price is rising, and increase in inbound visitors (foreign customers), which is increasing the demand for jewelry.

The size of the jewelry market in Japan is forecast to decline to 1,051,400 million yen for 2025, 96.0% of the size of the previous year. In recent years, there has been a surge in consumption among the affluent population but continued rising commodity prices may dampen the jewelry demand from this population, causing the overall market to enter a sluggish phase once again.

Noteworthy Topics

A Sign of Recovery in Bridal Jewelry

Since the second half of 2023, there has been an auspicious sign in the bridal jewelry market. The reason is the rising selling prices caused by skyrocketing material prices. The purchase rate of wedding rings by marrying couples has exceeded 90% (estimated by Yano Research Institute), indicating that the couples are willing to buy rings regardless of the rising selling prices. In addition, since the end of the pandemic, people have become more active in going out and have more opportunities to meet their spouses, which has had a good impact on the number of couples getting married.  

On the other hand, young people have become more skeptical about the need to get married. As they review their existing lifestyles amidst the pandemic, it is possible for an increasing number of couples to choose not to get married, which make the bridal jewelry market to generate the demand.

Research Outline

1.Research Period: September 2023 to August 2024
2.Research Object: Jewelry specialty chains, market players such as department stores, luxury shops and kimono shops that deal in luxury watches and jewelry and imported jewelry brand companies.
3.Research Methogology: Face-to-face interviews (including online) by specialized researchers, telephone surveys, and mailed questionnaires.

About Jewelry Retail Market in Japan

Jewelry in this research refers to ornamental products made of gold or platinum, some of which are set with diamonds, precious stones and pearls. Included in this category are luxury watches with jewels, and those jewelry products that are wholly or partially made of silver or with semi-precious stones.

Published Report

Contact Us

©2021 Yano Research Institute Ltd. All Rights Reserved.
The copyright and all other rights pertaining to this report belong to Yano Research Institute.
Please contact our PR team when quoting the report contents for the purpose other than media coverage.
Depending on the purpose of using our report, we may ask you to present your sentences for confirmation beforehand.