Market Overview

As lifestyles diversify, personalization has been in progress also in “food” which positions at the center. In association of progress in Foodtech (usage of cutting-edge technologies to develop, produce, and distribute food products.), not only improvement in convenience such as shortening the hours of shopping and cooking, but also personal meal solutions, that optimize meals in accordance with the health state and taste of individuals, are about to be enabled.

As the markets for personalized food, meal/recipe planning apps, and smart kitchen appliances that comprise to achieve personal meal solutions, are still at the dawn, with only a few entrants and limited products and services at this time, they are gaining popularity among younger consumers who are interested in new technology and are highly conscious of social contribution.

The personalized food/meal solutions market in FY2020 that consists of personalized food, meal/recipe planning apps, smart kitchen appliances, and food delivery services was estimated to have attained 39020 million yen, based on the sales at service providers.

Noteworthy Topics

New Cooking Experiences Connected by Kitchen Tech (Topical Overseas Trends)

“Kitchen tech” has been heard frequently these days. In the peripheral areas, there are many words generated to express the new development of connecting and supporting people and companies by AI and other cutting-edge technologies that do not only limited to the activities within a kitchen but all the areas that have to do with food, such as foodtech, foodtech OS, kitchen OS, smart kitchen, connected kitchen, smart home appliances, etc.

While kitchen tech platforms in the U.S. and Europe are strong ally for consumers who cook meals at home, they are also beneficial for food retailers such as supermarkets and groceries, food and ingredients manufacturers, and smart home appliances manufacturers in that they connect to consumers and are able to deliver marketing and products information suitable for each consumer.

By partnering with a platformer company with latest technologies and ample innovation, the business are able to give “digital first” impression to consumers, which they consider to strengthen their brands and expand sales.  

Future Outlook

Just like the personal food/meal solutions market in the U.S. and Europe, the alliance among meal (recipe) planning apps, smart kitchen appliances, and food delivery services by co-op and online supermarkets is to be in progress, which is projected to accelerate building of Japanese-version kitchen tech platforms.

The personalized food/meal solutions market is expected to expand to 148,400 million yen by FY2025 and to 274,000 million yen by FY2030.

Research Outline