Water Purifiers & Conditioners Market in Japan: Key Research Findings 2021

Water Purifiers/Conditioners Market for FY2019 Declined to 44,000 Million Yen, 98.2% of Size of FY2018

Yano Research Institute (the President, Takashi Mizukoshi) carried out a survey on the domestic water purifiers & conditioners market and found out the market statuses, trends by type, and future perspectives.

Transition of Water Purifiers & Conditioners Market Size
Transition of Water Purifiers & Conditioners Market Size

Market Overview

Size of the water purifiers and water conditioners market in FY2019 declined to 44,060 million yen (based on the shipment values at manufacturers), 98.2 percent of that of the previous fiscal year.

The market size for FY2020 is forecasted to be 39,960 million yen, 90.7 percent of that of FY2019.In the changing lifestyles of people due to COVID-19 infections, the interest to water consumed at home has become increased, which led low-price products such as pot types (available to put on a table) and faucet-connected types to acquire new customers. On the other hand, the sales of under-sink types and other expensive products have been sluggish, which is a negative factor and is likely to shrink the entire market.

Noteworthy Topics

COVID-19 Infections Spurred Stay-at-Home Economy, Expanding the Water Purifier Users

Consumers aim to use water purifiers and conditioners not only for the basic water-filtering functions but also for feeling safe and assured when using tap water.

As people stay longer hours at home in the COVID-19 calamity, the opportunity to use tap water at home has increased, which encouraged pot-types and faucet-connected types of products that do not require construction to acquire new users. As people try to make the time at home more significant, water purifiers have met such stay-at-home demand, expanding the user base. With enhancement of the website-based sales promotions, the consumer touchpoints have increased, improving the awareness of water purifiers and conditioners furthermore.

Future Outlook

Water purifiers have become standard equipment for newly-built homes, but not yet necessarily a requisite for a renovation plan of a home.

Therefore, it is a challenge for water purifiers and conditioners to raise their positions and to attract attention, so as to be selected as a primary subject in a kitchen renovation.  

Research Outline

1.Research Period: April to June 2021
2.Research Object: Manufacturers of water purifiers and water conditioners, related organizations, and distributors
3.Research Methogology: Face-to-face interviews with expert researchers, surveys via telephone, and literature research

What are Water Purifiers and Conditioners?

Water purifiers in this research indicate the home-use equipment that filtrate water used for daily lives. Water conditioners in this survey indicate those equipment that change the nature of water filtrated by water purifiers. Both water purifiers and conditioners in this research are those home-uses. The survey targeted the following seven types: Faucet-connected type, faucet-integrated type, built-in type, under-sink type, pot type (on a table), shower type, and water conditioner. The market size is calculated based on the shipment values of water purifiers/conditioners themselves, and no cartridges are included.

Published Report

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