Cosmetic OEM Market in Japan: Key Research Findings 2021

Cosmetic OEM Market for FY2020 Declined by 6.3% as COVID-19 Crisis Depresses Domestic Economy and Foreign Tourism Demand

Yano Research Institute (the President, Takashi Mizukoshi) conducted a survey of the domestic cosmetic OEM market and found out the current status, the trends of market players, and the future outlook.

Cosmetic OEM Market in Japan: Key Research Findings 2021
Cosmetic OEM Market in Japan: Key Research Findings 2021

Market Overview

The domestic cosmetic OEM market in FY2020 diminished to 93.7% of the size of the previous fiscal year, generating 314,000 million yen (based on the sales at the cosmetic OEMs). The sharp drop indicates how gravely the COVID-19 pandemic wounded the market.

The market expansion up to FY2019 was brought about by 1) the domestic OEM market being invigorated by enforcement of the revised Pharmaceutical Affairs Act, 2) increased consumption of Japanese cosmetic products by the ‘inbound tourist’ (foreign tourists visiting Japan), and 3) expanded demand for Japanese cosmetics distribution business overseas, i.e. outbound business, including cross-border e-commerce.

Nevertheless, the inbound tourism demand became sluggish in the latter half of FY2019 mainly due to China’s new e-commerce law, followed by the spread of COVID-19 in 2020, which dealt a huge blow to the domestic economy and general consumption, as well as reducing the foreign tourists demand. For these reasons, the demand for cosmetic products in and out of the country decreased considerably, which led the OEM market to take a downturn likewise.

Noteworthy Topics

Global Outbreak of COVID-19 Led to Substantial Decline in Inbound Tourism Demand

China's new e-commerce law that has taken effect in January 2019 caused a significant drop in inbound tourism demand since the latter half of 2019. Furthermore, as the COVID-19 spread globally in early 2020, leading individual countries to impose stricter border enforcement measures including travel restrictions, it had a major impact on the demand for Japanese cosmetic products.

Future Outlook

Owing to the negative impact of COVID-19 since 2020, the domestic cosmetic OEM market size for FY2021 is forecasted to drop to 297,500 million yen (based on the sales at businesses), which is 94.7% of that of the preceding year.

Nevertheless, as vaccination coverage increases from latter half of 2021, restrictions on business activities at retail stores may be loosened and general consumption recovers as consumers gain opportunities to go out in town. The demand for cosmetics is expected to turn for the better from the end of FY2021 to early FY2022. 

The cosmetic OEM market is projected to generate 315,200 million yen by FY2025, 100.4% of the size of FY2020.


Research Outline

1.Research Period: April to June 2021
2.Research Object: Cosmetic OEMs, manufacturers of cosmetic containers, and raw materials, cosmetic makers, and other related enterprises and organizations
3.Research Methogology: Face-to-face interviews by our expert researchers (including online interviews), survey via telephone, mail-in questionnaire, and literature research

The Cosmetic OEM Market

The cosmetic OEM market in this research indicates a market where commission manufacturers produce items such as skincare, makeup, hair-care, and other cosmetic products based on the requests from the clients who are cosmetic brand makers and the companies that entered the market from other industries. The market mainly comprises of the contract manufacturing market, the cosmetic containers market (makers and dealers of containers), and the cosmetic raw material market (raw material makers and traders).

<Products and Services in the Market>

Cosmetic products (skincare, makeup, hair-care, and other cosmetic products) cosmetics containers, cosmetic raw materials

Contact Us

©2021 Yano Research Institute Ltd. All Rights Reserved.
The copyright and all other rights pertaining to this report belong to Yano Research Institute.
Please contact our PR team when quoting the report contents for the purpose other than media coverage.
Depending on the purpose of using our report, we may ask you to present your sentences for confirmation beforehand.