I: Food Industry Overview

1. Market Overview
a. Environment surrounding Food Industry
b. Food Market Size
c. Major Topics during 2007 and the First Half of 2008
2. Consumption Trends
a. Consumption Overview
b. Online Sales Channel
c. Special Sales Channel
d. Food Education
e. Metabolic Syndrome Measures and Foods for Specified Health Use
f. Health Food Market Facing a Turning Point

II: Food Industry Trends by Business Type

1. Food Manufacturer
2. Food Wholesaler
3. Food Retailer
4. Food Service Provider
a. Restaurant, Cafe and Prepared Food Store
b. Meal Service

III: Food Industry Trends by Market Segment

1. Alcohol
2. Soft Drink (incl. Milk and Milk Beverage)
3. Dairy Product (excl. Milk and Milk Beverage)
4. Processed Livestock/Seafood/Agricultural Product
5. Bread and Noodle
6. Frozen Food
7. Condiment
8. Sugar
9. Other Processed Product
10. Confectionery
11. Health Food

IV: Maker Share by Market Segment

1. Alcohol
Sake (Rice Wine)
Compound Sake
Shochu Group A (Multiple Distillation)
Shochu Group B (Single Distillation)
Beer
Fruit Wine
Whiskey (incl. Brandy)
Happoshu (Sparkling Low-malt Liquor) and New Category Beverage
2. Soft Drink
Instant Coffee
Regular Coffee
Black Tea (Leaf/Bag)
Cocoa
Green Tea Drink
Oolong Tea
Black Tea Drink
Cola
Other Carbonated Beverage
Natural Fruit Juice (100% Fresh)
Fruit Drink
Coffee-based Drink
Milk-based Drink
Vegetable Juice (incl. Tomato Juice)
Nutrition Drink
Sports Drink
Mineral Water
Lactic Beverage
Milk
3. Dairy Product
Cream Portion
Fresh Cream
Butter
Cheese
Instant Cream Powder
4. Processed Meat Product
Ham
Sausage
Canned Corned Beef
5. Processed Seafood Product
Fish Meat Ham/Sausage
Kamaboko (Boiled Fish Paste)
Chikuwa (Baked Fish Paste)
Age-kamaboko (Fried Fish Paste)
Fumi-kamaboko (Imitation Crab or Seafood)
Canned Seafood
Smoked Salmon
Karashi Mentaiko (Spicy Cod Roe)
Kako Nori (Dried Seaweed)
Dried Bonito Flake
Bottled Nori Tsukudani (Seaweed Paste)
Bottled Shiokara (Salt-Fermented Fish Gut)
6. Processed Agricultural Product
Japanese Pickles
Canned Vegetable
Canned Fruit
Natto (Steamed Fermented Soybean)
Nimame (Cooked Bean)165
Bottled Cooked Nametake Mushroom
Jam
Kori Dofu (Freeze-dried Tofu)
7. Prepared Food and Rice
Japanese-style Prepared Food
Western-style Prepared Food
Chinese-style Prepared Food
Retort Pouched Rice
Aseptic Packaged Rice
Individually Wrapped Rice Cake
8. Bread and Noodle
Bread
Raw Noodle
Dry Noodle
Pasta (Home Use)
Instant Noodle (Packet Type)
Instant Noodle (Cup Type)
9. Frozen Food
Frozen Food
10. Condiment
Nucleotide Seasoning
Miso (Fermented Soybean Paste)
Soy Sauce
Men-tsuyu (Noodle Dipping Sauce)
Nabe-tsuyu (Stew-pot Base Soup)
Korean Barbecue Sauce (incl. Sukiyaki Barbecue Sauce)
Sauce
Flavor Seasoning (Dry)
Flavor Seasoning (Liquid)
Vinegar
Seasoned Vinegar Dressing
Rice Cooking Wine-like Syrup
Consomme and Bouillon
Mayonnaise
Dressing
Tomato Product
Spice
Instant Miso Soup
Instant Osuimono Clear Soup
Instant Sushi Seasoning Mix
Instant Chinese Food Sauce (Instant Spicy Ma Po Sauce)
11. Oil and Fat Product
Cooking Oil (Home Use)
Olive Oil (Home Use)
Sesame Oil (Home Use)
Margarine (Home Use)
12. Sugar
Sugar
13. Other Processed Product
Instant Microwavable Food (Room Temperature)
Ochazuke (Rice Broth) Mix
Furikake (Rice Seasoning) Mix
Instant Soup (Home Use)
Instant Curry
Retort Pouched Curry
14. Confectionery
Chocolate
Biscuit
Rice Cracker
Bean Snack
Snack
Chewing Gum
Candy and Caramel
Western Sweets (Distribution-packaged Confectionery)
Western Sweets (Manufacturing Retail Confectionery)
Japanese Sweets (Distribution-packaged Confectionery)
Japanese Sweets (Manufacturing Retail Confectionery)
Ice Cream and Frozen Dessert
Dessert (Pudding, Jelly and Other Chilled Dessert)
Yogurt
Import Confectionery
15. Health Food
Agaricus Blazei
Calcium
Chitin and Chitosan
Chlorella
Enzyme
Yeast Food
Korean Ginseng
Coenzyme Q10
Soft-shelled Turtle Extract
Spirulina
Dietary Fiber
DHA and EPA
Japanese Plum Extract
Vitamin E and Wheat Germ
Vitamin C
Protein
Propolis
Beta Carotene and Vitamin A
Multivitamin
Chondroitin Sulphate (Mucopolysaccharide and Protein Content Food)
Reishi Mushroom
Lecithin
Royal Jelly

V: Food Service Industry Trends by Business Operation

1. Restaurant and Ready-to-eat Food
a. Western-style Fast Food Restaurant
b. Japanese-style Fast Food Restaurant
c. Family Restaurant
d. Sushi Restaurant, Rotary Sushi Restaurant and Delivery Sushi Shop
e. Izakaya (Japanese-style Bar and Grill), Pub and Beer Restaurant
f. Dinner Restaurant and Japanese Food Restaurant
g. Chinese Food Restaurant and Chinese Noodle Restaurant
h. Udon and Soba (Japanese Noodle) Restaurant
i. Cafe
j. Korean Barbecue Restaurant
k. Pizza/Pasta Restaurant and Delivery Pizza Shop
l. Take-home Bento Assorted-plate and Prepared Food Store
2. Meal Service
a. Office on-site Cooking Service
b. Bento Assorted-plate Meal Service
c. Hospital Meal Service
d. Old People's Nursing Facility Meal Service
e. School Meal Service

VI: Major Company Profiles

1. Manufacturer
Asahi Soft Drinks Co., Ltd.
Ahjikan Co., Ltd.
Ajinomoto Co., Inc.
Amway Japan Limited
Aohata Corporation
Asahi Breweries, Ltd.
Asahimatsu Foods Co., Ltd.
Bourbon Corporation
Bull-Dog Sauce Co., Ltd.
Calbee Foods Co., Ltd.
Calpis Co., Ltd.
DyDo Drinco, Inc.
Ezaki Glico Co. Ltd.
FANCL Corporation
First Baking Co., Ltd.
Fujicco Co., Ltd.
Gekkeikan Sake Co., Ltd.
Häagen-Dazs Japan, Incorporated
Hakutsuru Sake Brewing Co., Ltd.
Hayashikane Sangyo Co., Ltd.
House Foods Corporation
Ichimasa Kamaboko Co., Ltd.
Ishii Food Corporation
Ito En, Ltd.
Itoham Foods Inc.
J-Oil Mills, Inc.
Kadoya Sesame Mills Inc.
Kagome Co., Ltd.
Kameda Seika Co., Ltd.
Katokichi Co., Ltd.
Kenko Mayonnaise Co., Ltd.
Kikkoman Corporation
Kirin Beverage Company, Limited
Kirin Holdings Company, Limited
Kirin Yakult NextStage Co., Ltd.
Lotte Co., Ltd. (Lotte Shoji Co., Ltd., Lotte Ice Cream Co., Ltd.)
Marudai Food Co., Ltd.
Maruha Nichiro Holdings, Inc.
Marusanai Co., Ltd.
Meiji Dairies Corporation
Meiji Seika Kaisha, Ltd.
Mercian Corporation
Mitsui Sugar Co., Ltd.
Monteur Co., Ltd.
Morinaga & Co., Ltd.
Morinaga Milk Industry Co., Ltd.
Morozoff Limited
Nagano Tomato Co., Ltd.
Nagatanien Co., Ltd.
Nakamuraya Co., Ltd.
Nichirei Corporation
Nichiryo Baking Co., Ltd.
Nippon Beet Sugar Manufacturing Co., Ltd.
Nippon Flour Mills Co., Ltd.
Nippon Meat Packers, Inc.
Nippon Suisan Kaisha, Ltd.
Nisshin Seifun Group Inc.
Nissin Food Products Co., Ltd.
Nitto Best Corporation
Nitto-Fuji Flour Milling Co., Ltd.
Otsuka Pharmaceutical Co., Ltd.
Pokka Corporation
Prima Meat Packers, Ltd.
Q.P. Corporation
Riken Vitamin Co., Ltd.
Rokko Butter Co., Ltd.
S&B Foods, Inc.
Sanwa Shurui Co., Ltd.
Sapporo Holdings Ltd.
Sato Foods Co., Ltd.
Shaklee Japan K.K.
Showa Sangyo Co., Ltd.
Snow Brand Milk Products Co., Ltd.
Suntory Limited
Takano Foods Co., Ltd.
Takara Holdings Inc.
The Nisshin OilliO Group, Ltd.
Tokai Pickling Co., Ltd.
Toraya Confectionery Co., Ltd.
Toyo Suisan Kaisha, Ltd.
Yakult Honsha Co., Ltd.
Yamazaki Baking Co., Ltd.
Yonekyu Co., Ltd.
2. Wholesaler
Itochu-Shokuhin Co., Ltd.
Kato Sangyo Co., Ltd.
Ryoshoku Ltd.
Tokan Co., Ltd.
3. Food Service Company
Anrakutei Co., Ltd.
Doutor Coffee Co., Ltd.
Four Seeds Corporation
Gourment Kineya Co., Ltd.
Kakiyasu Honten Co., Ltd.
Kappa Create Co., Ltd.
Kisoji Co., Ltd.
Matsuya Foods Co., Ltd.
McDonald's Holdings Company, Ltd.
Monteroza, Inc.
Mos Food Services, Inc.
Ohsho Food Service Corporation
Rex Holdings Inc.
Rock Field Co., Ltd.
Royal Holdings Co., Ltd.
Skylark Co., Ltd.
Starbucks Coffee Japan, Ltd.
Watami Co., Ltd.
WDI Corporation
Yoshinoya D&C Co., Ltd.
4. Meal Service Company
Aim Services Co., Ltd.
Nissin Healthcare Food Service Co., Ltd.
Shidax Corporation

VII: Reference Data

1. FY2006 Food Demand and Supply
2. Changes in Food Self-sufficiency Rate
3. Import Value of Agricultural, Forestry and Fishery Products
4. Food Import Volume
5. Changes in Annual Product Sales Value of Food and Beverage Wholesaler
6. Changes in Annual Product Sales Value of Retailer
7. One Month Consumption Expenditure per Household
8. Changes in Annual Consumption Expenditure of Ready-to-eat Food per Household
9. Changes in Annual Consumption Expenditure of Restaurant Food per Household
10. Changes in Annual Expenditure of Cooked Food per Household by Item
11. Changes in Annual Expenditure of Food Service per Household by Category
12. Changes in Market Size of Food Service Industry
13. Customer Composition of Product Sales and Purchase